Online Training

Diploma in Web Analytics for Business

Name: Diploma in Web Analytics for Business
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 356908-2302
Availability: OutOfStock

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130 hours

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Spanish

Web analytics has become essential in today's digital landscape. This Diploma in Web Analytics for Business offers comprehensive training focused on the use of key tools such as Google Analytics and Google Tag Manager. In a world where data drives decisions, understanding user behavior becomes crucial to business success. From the introduction to web analytics to the advanced implementation of Google Analytics 4, participants will develop solid skills to interpret data and transform it into effective strategies. Collecting data, configuring views, and tracking events become powerful tools to deeply understand how users interact with a website.

Instituciones educativas

£323

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Master the operation of Google Analytics, including installation and configuration. - Understand the differences between Universal Analytics and Google Analytics 4. - Implement effective data collection and event tracking strategies. - Create custom reports and efficiently use metrics and dimensions. - Optimize advertising campaigns, especially in Google Ads. - Delve into Google Analytics 360 for advanced analysis and export to BigQuery. - Master Google Tag Manager for effective tag and event management.

Content

Career opportunities

The job opportunities of this Diploma in Web Analytics for Business include roles as web analyst, digital marketing specialist, data consulting and advertising campaign management. Opportunities also open up in data analysis companies, digital marketing agencies and own ventures focused on web optimization and digital strategies.

What it prepares you for

This Diploma in Web Analytics for Business prepares you to lead digital strategies based on data, using tools such as Google Analytics, Google Tag Manager and Looker Studio. You will develop the ability to create personalized reports and metrics, make informed decisions, optimize advertising campaigns with Google Ads and improve the online performance of any company.

This Diploma in Web Analytics for Business is aimed at digital marketing professionals, web analysts, web developers and entrepreneurs interested in enhancing their online presence. It is also ideal for students and entrepreneurs who wish to acquire fundamental skills in web analytics.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.