Maestría International in Marketing and Commercial Management + Maestría International in Neuromarketing

Online Training

Maestría International in Marketing and Commercial Management + Maestría International in Neuromarketing

Name: Maestría International in Marketing and Commercial Management + Maestría International in Neuromarketing
Brand: ESIBE
SKU: 276753-2502
Availability: OutOfStock

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3000 hours

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Spanish

A globalized market, in which electronic commerce and its promotion through marketing to position itself in the market, becomes an opportunity in which good training in this field can make a difference. Therefore, this Maestría in Commercial Management, Marketing and Advertising, you will create the worker or businessman profile that this market requires. We know that most of our decisions are made unconsciously. Although marketing professionals have been working for years to identify the factors that determine the purchase decision, the conventional techniques they use have proven to be valid, but not reliable enough to determine which elements, conscious and unconscious, mediate the consumer's relationship with the product and the brand. Neuroscientific techniques have made it possible to study consumers' mental processes much more accurately, thus allowing the development of very interesting lines of work around issues such as brand design, packaging, prices and market segmentation, among many others.

Instituciones educativas

£1,599

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

The student who takes this Master, You will have the necessary knowledge to develop marketing strategies and policies taking into account all the factors associated with the sale of the product and service, which will allow you to increase the sales of your business, or business for which you work or are going to work, so that the client perceives, from the first contact through the purchasing process and ending in the after-sales service, the highest possible quality. The primary objective is for you to acquire management and leadership skills for managing human and digital resources to manage excellent marketing campaigns. E-commerce and digital marketing will be key pieces that the student must master. - Understand the brain mechanisms involved in the purchase decision, brand perception and the processing of commercial information. - Understand the role of emotion in the consumer's relationship with the product and learn to build experience

Content

Career opportunities

Any sales, marketing or human resources department will need a good employee to manage its sales. Old-fashioned companies that need a new point of view for sales, innovative companies that need people with potential. The digital and electronic era is a market opportunity where companies increasingly differentiate themselves. Apple, Google, Facebook or Amazon are examples of Business Marketing that are achieved with knowledge like the ones we teach in this maestría. Many companies also turn to external agencies to manage their marketing campaigns, so self-employment is another professional option. The positions you can apply for are commercial director, marketing director, sales department director, advertising campaign manager, publicist, advertising creative, content manager, social media manager, community manager, strategic advertising planner, online community facilitator, online reputation supervisor. The Maestría Neuromarketing opens the doors to you to work as an expert in communication and advertising agencies, marketing departments and consultancies, market research agencies, Business Intelligence, product design projects and commercial strategies, Neuromarketing laboratories, etc.

What it prepares you for

This Maestría It is made up of a set of training modules that cover all areas of Marketing knowledge for management and direction, including the latest developments and trends in current Digital Marketing, so present in globalized electronic commerce as a key part of the marketing of products and services. We provide the student with knowledge in business management models and human resources focused on managing marketing campaigns. They are capable of analyzing the key elements of advertising and communication. We provide the student with the key tools to carry out an analysis and study of the markets to develop marketing strategies. We also give the student knowledge about the legal framework that frames possible marketing actions, especially digital marketing in electronic commerce. You will know how to analyze marketing strategies at an international level, and the student will acquire knowledge of patents and trademarks as a representation of a product or service as an asset in marketing. Furthermore, in an international business where English is the language most used for communication, we prepare the student by perfecting their English in the terms, conversations and situations that they will most encounter in their daily lives. The Maestría in Neuromarketing is the best preparation tool to advise companies and organizations in the use of innovative brand and audience research techniques. After completing the program, students will be trained to design marketing strategies following the latest trends and to achieve higher levels of loyalty and enhancement of the brand image.

This maestría It is for a versatile audience, since its complexity lies in the degree of use of those who take it, and not in the level of knowledge. Student creativity is very important. Any person, whether a graduate or who is finishing any university degree, or an employee of any company in departments such as human resources, commercial, or any businessman who wants to promote his or her business, may take this maestría in order to acquire all the possible tools to sell more and better, offering quality in communication, distribution and in the management and commercial direction itself. The most common profile is that which is associated with areas of knowledge such as business, economics, administration, market techniques, human resources, or even law, although the versatility in its application allows anyone to benefit from this knowledge.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.