Maestría International in Online Marketing and Web Positioning + Maestría International in Internet Communication

Online Training

Maestría International in Online Marketing and Web Positioning + Maestría International in Internet Communication

Name: Maestría International in Online Marketing and Web Positioning + Maestría International in Internet Communication
Brand: ESIBE
SKU: 276639-2502
Availability: OutOfStock

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3000 hours

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Spanish

This Maestría Online Marketing offers you specialized training in the subject. Nowadays, knowing how to advertise an idea, a product or a service is complicated; there is massive advertising that tries to show us that all products or services are the best. Making the customer choose one or the other is a matter of creating an advertisement in which the customer identifies the product as satisfying their need. To do this, it offers the possibility of learning digital marketing and social networks, specifically by learning the different online advertising media and the effectiveness of each of them. In the field of the world of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, the aim is to provide the necessary knowledge for the organization and control of the media plan, more specifically for the media and Internet plan.

Instituciones educativas

£1,597

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Design a good search engine program. - Differentiate buyer prototypes. - Create content especially aimed at buyers. - Publish content in the online format that best suits your sector, podcasts, blogs, e-books, websites... - Provide a broad vision of Marketing in the Internet environment. - Address the study of strategic marketing aspects, in order to obtain a comprehensive idea when considering the creation and profitable use of a business supported by New Technologies. - Know the advantages that online Marketing offers compared to traditional Marketing. - Acquire the necessary knowledge to be responsible for corporate communication campaigns on social media. - Know the differential characteristics of the most popular social networks. - Become aware of the importance of measuring the return on investment in social media. - Learn how to plan an email marketing campaign integrated into your Online Marketing strategy. - Know the key factors to design totally effective emails and analyze the results obtained in each sending. - Interpret the current regulations and code of ethics regarding advertising and consumers' right to information, arguing the importance of compliance. - Select the optimal combination of a media plan based on the information and dashboard available and according to the established objectives. - Analyze data and variables from information sources from reliable or official media to prepare a media plan for television, radio, magazines, the Internet or others. - Determine the critical elements involved in carrying out the issuance of shares included in an established media plan.

Content

Career opportunities

Digital marketing / Social media / Social media. He develops his professional activity on his own account and on behalf of others, in the marketing, communication and press and communication departments of any company or organization, and in communication companies, advertising agencies and events in the public and private sphere.

What it prepares you for

This Maestría in Online Marketing prepares you to know how to apply, professionally or personally, the main techniques of online communication, digital marketing and social networks. Offering for this a broad vision of marketing and the different strategies available for the use and profitability of the business supported by new technologies. This training is in accordance with the training itinerary of the Training Unit UF2398 Media and Internet Plan, certifying that you have passed the different Competence Units included in it, and is aimed at the accreditation of the professional Competencies acquired through work experience and non-formal training, through which you will be eligible to obtain the corresponding Certificate of Professionalism, through the respective calls published by the different Autonomous Communities, as well as the Ministry of Labor itself. (Royal Decree 1224/2009 on recognition of professional skills acquired through work experience).

This Maestría Online Marketing is aimed at all people with professional interest, or for personal reasons, in online communication, social networks and commercial marketing in general, more specifically in taking advantage of the business supported by new technologies, strategic marketing and the Internet environment.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.