Name: Master in Commercial Management and Marketing + 60 ECTS Credits
Brand: CEUPE
SKU: 360001-2402
Availability: OutOfStock

Master in Commercial Management and Marketing + 60 ECTS Credits

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Objectives

Content

Opportunities

What it prepares you for

Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Develop effective commercial management strategies to achieve organizational objectives - Apply market research techniques to make decisions based on reliable data - Implement a complete marketing plan that includes analysis, strategies and evaluation - Use marketing mix tools to improve competitiveness in the market - Design effective information systems with CRM and ERP to optimize commercial management - Improve internal and external organizational communication to strengthen labor relations - Prepare a final project demonstrating mastery in commercial management and strategic marketing

Content

Career opportunities

- Strategic marketing director - Sales manager - Market research consultant - CRM specialist and Business Intelligence - Head of corporate communication - Head of advertising - Services marketing coordinator - Information systems analyst - Quality and customer service director - Marketing mix planner

What it prepares you for

Upon completion of the Master in Commercial Management and Marketing, you will be trained to lead teams, design effective commercial strategies and deeply understand the marketing mix. You will master market research, handle advanced information systems such as ERP and CRM, and know how to develop a marketing plan adapted to the needs of the business. Additionally, you will strengthen your skills in negotiation, communication and conflict resolution, essential for success in today's business environment.

This master's degree is aimed at professionals in the commercial and marketing sector, as well as graduates seeking to update and expand their knowledge in strategic management, marketing mix, and marketing information systems. Ideal for those who wish to develop management skills and understand the strategic framework of commercial management and organizational communication.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.

Certificación

University Degree of Master of Lifelong Training in Commercial Management and Marketing with 1500 hours and 60 ECTS credits from the Catholic University of Murcia

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