Master in Digital Marketing and Social Media

Online Training

Master in Digital Marketing and Social Media

Name: Master in Digital Marketing and Social Media
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 253513-2401
Availability: OutOfStock

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1500 hours

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Spanish

Any type of organization that wants to be in constant contact with its clients and/or users must have the most current tools so that communication is fluid and efficient. In this way, presence in the digital environment seems essential, which also includes social networks. INESEM presents this master's degree with an online methodology that includes all the keys for the application of the four elements of online marketing, with a foundation in branding and brand management, and including the key aspects for web analytics and positioning, management and strategy of social networks and knowledge about the legal regime of digital marketing. Thus, the necessary content for comprehensive digital marketing management is brought together.

Instituciones educativas

£1,686

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Master the implementation of digital marketing strategies, as well as their implementation and control of advertising campaigns. - Understand the importance of relationship marketing and CRM administration. - Know and know how to use e-commerce techniques, the online buying and selling process and the study of Internet traffic. - Learn about advertising management in digital environments, media management and search engine positioning. - Manage Social Media, understand the importance of the figure of the Community Manager and the online corporate image and reputation. - Know the different tools for managing and monitoring social network profiles in web 2.0.

Content

Career opportunities

The professional opportunities provided by Master in Digital Marketing and Social Media they can focus on a marketing technician with a special focus on the digital area and the management of social networks, responsible for marketing and communication of an organization, strategic consultant for the implementation of analytics and web positioning tools and community manager.

What it prepares you for

The Master in Digital Marketing and Social Media is aimed at gathering the necessary skills that a successful professional in this sector needs. Skills in marketing management, market analysis, online advertising and social media management. In addition, you will have a clear practical orientation to the current market, reinforcing communication and brand management aspects.

This training is specially created for students or professionals seeking to complete their training in Digital Marketing, completing their specialization in Social Media Management. Thus, training related to Marketing, Advertising, Public Relations or Commerce, adapt perfectly to this Master.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.