Master in Digital Marketing and Web Analytics

Online Training

Master in Digital Marketing and Web Analytics

Name: Master in Digital Marketing and Web Analytics
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 234532-2307
Availability: OutOfStock

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1500 hours

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Spanish

At a time when digitalization is no longer an option but a necessity for any organization, knowing and managing the key aspects of digital marketing and communication is essential. Thanks to this Master In Digital Marketing and Web Analytics you will acquire the necessary knowledge to face this situation, you will know the main tools of digital marketing: social media management, digital advertising, SEM and SEA, SEO, content creation, search engine positioning, among others. Additionally, you will learn to collect, analyze, interpret and present the results of these actions, creating useful reports for management and decision making. You will achieve a highly specialized and recognized profile with a 100% online methodology.

Instituciones educativas

£1,685

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand and locate the concept of digital marketing in the company as a whole - Know the strategies of inbound marketing - Learn to manage organic actions and advertising on social networks - Manage the tactics and good practices of web positioning, SEO and SEM - Control web analytics and Big Data analysis tools - Present reports and reports on web results

Content

Career opportunities

Among the main professional opportunities of this Master in Digital Marketing and Web Analytics there is Digital Marketing Management and a technical profile in digital marketing and electronic commerce. Also community manager, communication technician, SEO specialist, SEM specialist, etc. Train now and enjoy a highly in-demand qualification.

What it prepares you for

With this Master In Digital Marketing and Web Analytics you will be able to manage the digital marketing department of any organization. You will be able to define strategies and execute actions around the company's website with social media tools, search engine optimization, and digital advertising. As well as measuring the results of the website and the actions taken to make the digital marketing efforts of any organization profitable.

This Master in Digital Marketing and Web Analytics is aimed at marketing and communication professionals seeking a specialization adapted to digital reality. Professionals in the field of communication such as advertising, commerce and sales technicians, content creation, journalists and editors, computer scientists, analysts, a wide range of profiles.

With our online learning methodology, the student begins his journey through a virtual campus designed exclusively to develop the training itinerary with the aim of improving his professional profile. The student must advance autonomously throughout the different teaching units as well as carry out the corresponding activities and self-assessments.
The load of hours of the training action includes the different activities that the student carries out throughout their itinerary. The hours of telelearning carried out on the Virtual Campus are complemented by the student's autonomous work, communication with the teacher, complementary activities and readings, and the research and creation work associated with the projects.
To obtain the degree, the student must pass all self-assessments and exams and view at least 75% of the contents of the platform. The Final Project is carried out after finishing the theoretical-practical content on Campus. Finally, it is necessary to notify the completion of the Master from the platform to begin the issuance of the degree.