Master in Revenue Management, Marketing and Communication

Revenue Management has become a need for companies in the tourism sector that wish to survive in a digital and highly competitive environment. This Master provides the knowledge required to develop professionally in the technology environment in the tourist field, to know trends, develop with ease in digital environments of commercialization of tourist products, as well as learn to promote tourist destinations knowing current competition.

Learn types of communication in the tourist company. Analyze the tourism sector in the digital marketing environment. Know the different communication strategies in social networks. Know new techniques in tourist marketing. Apply commercial strategies in the tourism sector. Deepen the research and development of marketing in the tourist company.

The professional outings provided by the Master in Revenue Management, Marketing and Communication can focus on Digital Communication and Marketing Expert in the tourist company, tourist communication expert, Revenue Tourist Management and expert in Marketing and Sales Department in the tourist company.

Accrediting degree

This master's degree in Revenue Management, Marketing and Communication prepares you to develop professionally in the world of marketing and digital communication in the tourism sector, for the correct communication and marketing of tourist products and destinations. You will also learn Revenue Management techniques in order to achieve a balance between growth and profitability in the tourism sector.

The Master in Revenue Management, Marketing and Communication is aimed at marketing and communication professionals who want to evolve in the tourism sector, people who wish to acquire the key competences to develop in a technological environment in tourism companies that is increasingly demanded.

This training is not included in the scope of official regulated training (Infant Education, Primary Education, Secondary Education, Official Professional Training FP, Baccalaureate, University Degree, Official University Master and PhD). It is therefore a complementary and/or specialization training, aimed at acquiring certain skills, skills or aptitudes of a professional nature, being able to be barely as merit in workbags and/or opposition competitions, always within the complementary training section and/or continuous training being always essential to review the specific requirements of the public labor stock of the public labor stock market.