Online Training
ONLINE POSTGRADUATE SENSORY MARKETING: Postgraduate in Sensory Marketing
420 hours
Spanish
Educational institutions

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Online Training
420 hours
Spanish
Educational institutions

Request information
Multilingual support
Digital certificate included
Assistant Phia
- Learn the theory and application of sensory marketing techniques in companies. - Identify opportunities for Marketing strategies and be able to design sensory Marketing strategies. - Know the different influences on the consumer, as well as the types of purchasing behavior and stages in the purchasing process in consumer markets. - Learn all the fundamental aspects of emotional marketing (sensory marketing, neuromarketing, etc.) - Know the description and operation of Electroencephalography. - Know the origins of eye tracking, as well as the combination of eye tracking and facial expressions FADE READING.
Marketing / Business Management / Communication
This Sensory Marketing course prepares you to learn the theory and application of sensory marketing techniques in companies and identify opportunities for marketing strategies and be able to design sensory marketing strategies.