Practical Course on the Influence of Culture on the Purchasing Process Practical Course on the Influence of Culture on the Purchasing Process

Online Training

Practical Course on the Influence of Culture on the Purchasing Process

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60 hours

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Spanish

Today, culture has become a source of knowledge, wisdom and economy. Culture is one of the most influential factors in purchases made around the world, so for the economic development of any society, knowledge of culture is necessary, how it affects consumption and consumers, the types of consumers and their motivations. Completing this course aims to provide the necessary knowledge to become familiar with the influence of culture on the purchasing process.

Instituciones educativas

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£62

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the market for different cultural products, segmenting them according to characteristics and preferences of different types of consumers. - Apply an analysis of demand, in terms of its concept, dimensions and conditioning factors. - Acquire the professional skills to identify the different motivations and needs of consumers according to their culture. - Know the conditions and types of consumer purchases. - Define cultural marketing techniques in relation to the media.

Content

Career opportunities

Develop your professional activity in the business world, especially in marketing, purchasing and logistics departments.

What it prepares you for

This course prepares you to be able to direct activities of the marketing and sales department in any business organization, being able to perform tasks such as directing commercial teams, introducing products into new markets, managing international trade projects, and designing advertising campaigns.

Addressed to

This course is aimed at professionals in the world of business and marketing, both large and small businessmen, to learn about the attractions and motivations that lead a consumer to buy a certain product depending on the cultural area in which a new product is to be introduced, within the area of ​​sales, marketing, and directed at all those people who, on a personal level, are interested in acquiring knowledge and skills about how culture influences the consumption of certain products.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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