Online Training

Practical Course: Strategic Marketing

Name: Practical Course: Strategic Marketing
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 14217-1601
Availability: OutOfStock

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60 hours

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Spanish

Currently, it is important for companies to achieve sustainable competitive advantages derived from improving the commercial management, administration and management capacity of their organization, through the correct understanding and application of the strategies and processes that allow determining the necessary conditions, and taking advantage of the most appropriate circumstances, so that products and services are successful in the market. It involves mastering the functions of distribution, communication-advertising and pricing, among others. This makes it necessary for us to know and know how to manage the marketing process, therefore, this course helps to understand, comprehend and know how to handle what is necessary to begin the professional journey in the world of marketing.

Instituciones educativas

£62

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the main concepts and elements of strategic marketing, as well as the benefits that the company can obtain with its application. - Acquire knowledge about the different approaches that the company can choose between in its orientation towards the market. - Learn to manage the opportunities offered by marketing to place the company in the intended position. - Know the general characteristics of international marketing and know the different techniques for penetrating foreign markets.

Content

Career opportunities

In marketing, advertising and sales departments of public or private companies, as well as in companies in the marketing sector, market research, consulting, commercial distribution, advertising, direct marketing, etc.

What it prepares you for

This course prepares you to design, develop and control the strategy and commercial actions, whether in a public or private company, through the techniques and instruments of Marketing and Market Research that this course provides, knowledge applied not only to the national level but also to the international level.

This course is aimed at all Marketing professionals, who are in marketing, advertising and sales departments of companies who want to update or expand knowledge. It is also aimed at all non-professionals who have interests in the subject or who wish to complement their training or professional career.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.