University Microcredential for Web Analytics with Google Analytics 4 + 1 Credit

Online Training

University Microcredential for Web Analytics with Google Analytics 4 + 1 Credit

Name: University Microcredential for Web Analytics with Google Analytics 4 + 1 Credit
Brand: UNIMIAMI - INTERNATIONAL UNIVERSITY OF MIAMI
SKU: 419180-2501
Availability: OutOfStock

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45 hours

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1 CR

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Spanish

Web analytics has become an essential tool in today's digital world, where data is the new gold. The Web Analytics with Google Analytics 4 course gives you the opportunity to immerse yourself in this booming field, where job demand is growing exponentially. You will learn to interpret and analyze data that drives business strategy, allowing you to make informed and strategic decisions. Through this course, you will learn key skills such as measuring campaign performance, audience segmentation, and optimizing user experience. With a practical and dynamic approach, you will be prepared to stand out in a competitive and constantly evolving job market. Don't miss the opportunity to train in a discipline that is redefining the future of digital marketing. Sign up and transform your career!

Instituciones educativas

£26

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand how Google Analytics 4 works and its importance in web analytics. - Correctly configure a Google Analytics 4 account for your website. - Analyze traffic and user behavior reports in real time. - Interpret key metrics and set conversion goals in Google Analytics 4. - Use advanced segments to obtain detailed insights about the audience. - Implement custom event tracking to measure specific interactions. - Evaluate the performance of digital campaigns using Google Analytics 4.

Content

Career opportunities

- Data analyst: interprets and analyzes metrics to improve digital strategies - Digital marketing specialist: optimizes campaigns based on data - Web analytics consultant: offers advice to companies on the use of analytical tools - SEO manager: uses data to improve visibility in search engines - User experience expert: analyzes user behavior to optimize navigation - Digital analytics trainer: teaches others about the use of analysis tools.

What it prepares you for

The Web Analytics with Google Analytics 4 course prepares you to understand and apply data analysis tools effectively. You'll learn how to interpret key metrics, create custom reports, and optimize the user experience on your website. Upon completion, you will be able to make informed decisions based on data, improve your digital marketing strategy, and increase conversion. With this knowledge, you will be prepared to face the challenges of the digital environment and enhance the performance of your online projects.

The Web Analytics with Google Analytics 4 course is aimed at professionals and graduates in the sector who want to expand their knowledge in digital analytics. It is ideal for those looking to understand the basic tools of Google Analytics 4 and how to apply them to improve data-driven decision making. No prior experience is required, just motivation to learn and update in a constantly evolving digital environment.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.