This ONLINE COURSE on Fundamentals of Communication and Advertising prepares you to acquire specific knowledge within the area of Marketing and Communication, developing in students the skills to function professionally in the marketing and public relations sector and more specifically in Fundamentals of Communication and Advertising. Furthermore, by completing this course the student will be prepared to: Know the different forms of communication, Know what types of communication processes exist, Understand why communication is necessary, Factors that influence communication processes, Know what the function of a DIRCOM consists of, Know the different types of communication models, Learn what the types of communication in organizations are, Aspects involved in corporate communication, Approach to what internal communication entails, Approach to the Marketing Mix, Know what market segmentation implies and what it consists of, Know what the stages of the life cycle of a product are, Forms of marketing communication, Know what the term advertising includes, what objectives it has and the types that exist, Know what the advertising industry is, Make the budget in a beneficial way, Know how to choose the means of communication for advertising, Differentiate the different advertising media, and Know the functions of sales promotion and HR.
