Executive Master in Marketing Management and Sales Management + University Degree Executive Master in Marketing Management and Sales Management + University Degree

Online Training

Executive Master in Marketing Management and Sales Management + University Degree

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1500 hours

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5 ECTS

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Spanish

If you are interested in the marketing environment or in the commercial area and want to know the fundamental aspects to develop professionally in this field, this is your time, with the Master Executive in Marketing Management and Sales Management will be able to acquire the necessary knowledge to carry out this work successfully. Thanks to the realization of this Master You will know the appropriate marketing techniques to be carried out both in the online and mobile environment as well as in the traditional one, complementing your training with the management skills and management processes of the sales force.

Instituciones educativas

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Rs. 193,600

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Apply appropriate techniques to the sale of products and services through different marketing channels other than the Internet. - Manage the sales force and coordinate the sales team. - Adopt commercial criteria in the design of pages for marketing, applying appropriate sales techniques. - Train workers in the commercial sector to differentiate and identify the different concepts included in marketing activity. - Show the framework in which the promotions are located, within the marketing mix strategies. - Show the relationship between promotions and other marketing activities. - Be able to identify the specific place in which the promotional marketing activity is integrated, within the marketing strategy and/or plan designed for the company. - Go deeper into negotiation, its techniques and the role played by the negotiator. - Lead the sales team, facilitating their involvement and motivation to promote compliance with the objectives of the sales plan, values ​​and corporate identity. - Develop a search engine marketing campaign to increase customer acquisition. - Manage effective mobile marketing tools.

Content

Career opportunities

Commerce / Marketing / Sales / Mobile Marketing / Online Marketing.

What it prepares you for

This Master Executive in Marketing Management and Sales Management prepares you to have a broad vision of the marketing and sales environment, acquiring the appropriate management skills to manage and plan the strategies to be carried out in both departments.

Addressed to

The Master Executive in Marketing Management and Sales Management is aimed at all those professionals in the marketing sector who want to continue training, as well as people interested in specializing in this sector.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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