Fundamentals Course of advertising efficacy and investment return

Formación Online

Fundamentals Course of advertising efficacy and investment return

Name: Fundamentals Course of advertising efficacy and investment return en India
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 209522-1701
Availability: InStock

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200 hours

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Spanish

This course of fundamentals of advertising efficacy and the return on investment offers you a specialized training in the field. The concept of advertising efficiency, as previously mentioned, is associated with the measurement of the results of an advertising advertisement or campaign. These results are defined according to the advertising objectives that are intended to be achieved with said announcement or campaign. There are, however, important divergences about what should be measured when we evaluate the success of a campaign or ad. There is a confusion between advertising objectives and commercial objectives. Hence the problem around the concept of advertising efficacy. This training describes the importance of research in the evaluation of advertising strategies, in addition to existing difficulties to assess advertising efficacy. Subsequently, its conceptualization, definition of its objectives, as well as to develop the measures that allow to evaluate such effectiveness.

Rs. 38,900

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Detalles a tener en cuenta

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Soporte multilingue

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Certificado digital incluido

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Asistente Phia

Objetivos

- Train professionals in the business field capable of facing the process of creating an advertising campaign and the elaboration of a media plan. - Promote the capacity for analysis, and the critical reflection of the student necessary to know how to adapt to the current environment. - Understand the basic concepts that concern advertising and media. - To be able to direct an advertising creation process and design a media plan.

Contenido

Oportunidades profesionales

Communication Director Strategic Advertising Consultant. Researcher, planner and media purchase responsible. Advertising creative. Advertising editor. Art Director Creative. Protocol Head. Designer of advertising campaigns, promotional and political marketing. Corporate Communication Manager. Image Advisor Marketing director.

Para lo que te prepara

This course of foundations of advertising efficacy and the return on investment prepares for advertising omnipresence on the network, works with advertising agents on the Internet, measurement techniques of the synergy of advertising on the network, work with interactive advertising agencies.

This course in fundamentals of advertising efficacy and the return on investment is aimed at any person or professional who wants to devote himself to the world of advertising.

Our training is 100% online, which allows students to self -regulate their study and adapt it to their own needs. We bet on personalized and autonomous teaching, with an approach based on critical thinking and constructivism. We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to customize your training even more, since we adapt to your rhythm and needs. You will have access to our learning platform, MyLXP, from any device and at any time of the day, which will allow you to decide how and when to study. All this is possible thanks to our EDUCA LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, promote innovation and offer a personalized learning experience adapted to each need.