Online Training
Maestría in Marketing and Digital Communication. RVOE SEP: 20221782 (02/12/2022) + 75 Credits
16 months
75CR
Spanish
Educational institutions


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Online Training
16 months
75CR
Spanish
Educational institutions


Request information
Multilingual support
Digital certificate included
Assistant Phia
- Acquire knowledge about digital marketing fundamentals. - Develop skills in big data and strategic analysis. - Understand the importance of the customer in marketing. - Apply effective results marketing techniques. - Learn about web security and data protection. - Explore comprehensive and creative leadership strategies. - Design an adjusted strategic marketing plan.
- Digital marketing strategist: campaign design and execution - Big data analyst: data interpretation for strategic decisions - SEO/SEM specialist: online presence optimization - Community manager: social media and reputation management - e-consultantbusiness: implementation of digital solutions - Communications director: corporate strategy planning
This Maestría prepares you to master digital marketing and communication in digital environments. You will be able to analyze data and optimize strategies, develop effective campaigns on social networks, and improve online visibility through SEO. You will be able to design content that increases engagement and manage digital communities with advanced tools. Additionally, you will learn to evaluate the impact of marketing actions in real time and create analytical reports for strategic decision making.