Master in Direction and Management of Franchises, Small Businesses and Point of Sale Networks + Double University Degree Master in Direction and Management of Franchises, Small Businesses and Point of Sale Networks + Double University Degree

Online Training

Master in Direction and Management of Franchises, Small Businesses and Point of Sale Networks + Double University Degree

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1500 hours

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10 ECTS

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Spanish

Small and medium-sized businesses (SMEs) represent a significant percentage of the business fabric of our country, which is why they have great economic, social and political importance. But it is necessary to have the necessary skills and competencies to be able to manage this type of company, that is why with this Master The Management and Management of Franchises, Small Businesses and Point of Sale Networks offers the necessary knowledge to carry out the management of this type of company, obtaining specialized knowledge in business administration, stock management, the most profitable advertising techniques for the business and the tools and techniques for customer loyalty.

Instituciones educativas

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Rs. 192,900

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the bases of strategic management. - Strategically analyze the company. - Perform different negotiation techniques and strategies. - Acquire knowledge about supply logistics. - Make purchases from suppliers and attend to documentation and budgets. - Know the existing payment methods. - Carry out supply planning and keep track of inventory. - Carry out the necessary activities for the reception of merchandise and preparation of merchandise for departure. - Warehouse organization. - Identify the role that advertising plays within a company. - Differentiate the different advertising media, identify sources of information, as well as clarify concepts and terms linked to advertising, communication and marketing with their corresponding connotations with the world of work and specifically with the work areas that concern us. - Learn aspects of the consumer and their needs. - Know the buyer's purchasing process. - Perform merchandising and animation techniques at the point of sale. - Loyalty management.

Content

Career opportunities

Business administration and management, Management of small businesses, franchises or points of sale, Purchasing Manager, Commerce.

What it prepares you for

Through this Master In Management and Management of Franchises, Small Businesses and Point of Sale Networks, the student will obtain the knowledge, skills and attitudes necessary for a global and integrated understanding of the various areas that are part of an organization, providing strategic and operational plans in the management of a franchise, small business or point of sale. All of this with a practical, current and real approach, since it has an eminently experimental, useful and realistic learning methodology, which allows training students with content adapted to current business reality.

Addressed to

This Master of Management and Management of Franchises, Small Businesses and Point of Sale Networks is aimed at Managers, managers, technical professionals and administrative staff who, without necessarily having training in business management, wish to deepen their global knowledge of the different areas of business management in order to improve their knowledge and optimize the competitiveness of a company or franchise.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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