Thanks to master marketing for museums you will be able to achieve, among others, the following objectives - Acquire the museum as an institution. - Know the existing typologies of museums. - Acquire and research collections. - Carry out communication strategies in museums. - Know the educational value of museums. - Know and distinguish the various types of meetings that occur in the business environment. - Know the basic rules for formal dress in those events that require it. - Highlight the importance of Public Relations in the business field and know the keys to achieving success in the organization. - Provide a complete and general vision of all the organizational aspects involved. - Introduce the student in the field of protocol and event organization - Contribute to the comprehensive and multifunctional training of professionals involved in the management and organization of events (security, communication, ceremonial, logistics, marketing, sponsorships, etc.), thereby favoring both their integration into work teams and the improvement of their coordination capacity. - Analyze the market for different cultural products, segmenting them according to characteristics and preferences of different types of consumers. - Define cultural marketing actions, in relation to the factors involved in the design of communication policies and campaigns, considering the usual instruments and the different types of objectives and audiences to be addressed. - Develop cultural marketing actions linked to a marketing plan for intangible products. - Develop a dissemination campaign of cultural programming for potential audiences according to a proposed marketing mix plan. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Analyze the evolution of cultural programming linked to marketing actions. - Establish procedures for the design and development of cultural programming linked to planning carried out by culture managers. - Recognize cultural or business policies that may be applicable to the development of cultural programming. - Describe different techniques for collecting information, explaining their usefulness in planning. - Recognize the appropriate channels of collaboration between the different cultural groups to develop cultural actions jointly. - Prepare schedules of cultural activities coordinated with other events, achieving effective planning. - List and describe the different information transmission procedures that are based on the use of ICT. - Analyze infrastructure to execute cultural programming using the available and appropriate resources for its development. - Apply evaluation procedures for cultural programming. - Differentiate techniques to prepare inventories or sheets that describe the infrastructure of cultural spaces. - Recognize and argue selection criteria and adaptation of infrastructure to cultural events. - Identify the different equipment and its possibilities of use considering the types of events. - Recognize procedures for preparing evaluation reports that reflect successes and propose the correction of errors. - Program cultural animation projects linked to cultural associative networks. - Analyze the structure and characteristics of projects contextualized in cultural animation. - Select and define reality analysis techniques applicable to the cultural field. - Establish the objectives of the cultural animation project in collaboration with the senior culture manager and other agents.
