Master in Tourism Intelligence and Strategy: Tourism Management and Competitiveness + University Degree with 5 ECTS credits Master in Tourism Intelligence and Strategy: Tourism Management and Competitiveness + University Degree with 5 ECTS credits

Online Training

Master in Tourism Intelligence and Strategy: Tourism Management and Competitiveness + University Degree with 5 ECTS credits

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1500 hours

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5 ECTS

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Spanish

If you are interested in the tourism sector and want to know the fundamental aspects to function professionally in it, this is your time, with the Master in Tourism Intelligence and Strategy: Tourism Management and Competitiveness you will be able to acquire the necessary knowledge to perform this function in the best possible way. The tourism environment is a fundamental pillar in the economy of countries, which is why we try to optimize it and get the most out of it since it can provide us with many cultural, economic, social, etc. opportunities. Performing this Master You will learn different techniques in this field, such as the design of tourist products, communication with the client, tourist information, etc. You will also be able to apply business intelligence and big data techniques in this environment.

Instituciones educativas

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Rs. 193,700

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Study the different types of travel agencies that exist in the global tourism market. - Apply communication and customer service techniques and skills in tourist establishments, in order to satisfy their expectations and materialize future stays. - Define or carry out quality control processes for hospitality and tourism services and products, identifying the most significant quality characteristics. - Evaluate the results of the data obtained during the control processes of products or services in the hospitality and tourism sector, proposing actions for continuous improvement. - Apply techniques for the treatment of tourist information requests, complaints and claims that usually occur in tourist information centers or services and their most appropriate resolution. - Evaluate the tourism potential in a given area that allows detecting opportunities for the creation and development of local tourism products. - Interpret oral messages of medium complexity in English, expressed by clients and suppliers at normal speed in the field of tourism activity, with the aim of providing an adequate service, achieving customer satisfaction, materializing sales and exchanging information with other professionals in their field. - Interpret, without needing a dictionary, documents of medium complexity written in English, in the field of tourism activity, to obtain information, process it and carry out appropriate actions. - Create a marketing plan in the field of tourism. - Know in depth the concept of business intelligence. - Design an optimal business model. - Know and make decisions about the Big Data process and Strategic Marketing.

Content

Career opportunities

Travel agencies / Reservation centers / Companies related to the tourism sector / Hotels / Entities dedicated to tourism distribution.

What it prepares you for

This Master in Tourism Intelligence and Strategy: Tourism Management and Competitiveness prepares you to know in a broad and precise way the tourism sector and the different techniques and processes to dedicate yourself professionally to this work, acquiring the appropriate methods to develop tourism marketing strategies.

Addressed to

The Master in Tourism Intelligence and Strategy: Tourism Management and Competitiveness is aimed at professionals in the tourism sector who wish to continue training in the subject, as well as people interested in tourism intelligence who want to specialize in this environment.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

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