-Develop the marketing plan for different types of small businesses or microenterprises, identifying the marketing-mix variables, depending on the nature and characteristics of different activities. -Organize the information prepared in the development of the business plan, presenting the data in an understandable, coherent and convincing way in order to carry out actions for its communication to third parties. - Distinguish the main legal forms of incorporation of small businesses or microenterprises, identifying the characteristics of each of them, their advantages and disadvantages based on current regulations. - Apply organizational techniques in the determination of human, material and technological resources for the development of the activity based on the productive nature or provision of services of small business types. - Analyze the economic-financial budgets of small businesses or microenterprises, distinguishing the variables necessary for the preparation of forecast accounting statements. - Determine the economic-financial viability of different small businesses or microenterprises, distinguishing the most common parameters for detecting financial imbalances.
