Postgraduate in Communication, Marketing and Advertising Management + University Degree

Online Training

Postgraduate in Communication, Marketing and Advertising Management + University Degree

Name: Postgraduate in Communication, Marketing and Advertising Management + University Degree en India
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 163439-2503
Availability: InStock

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560 hours

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8 ECTS

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Spanish

This course in Communication, Marketing and Advertising Management offers you specialized training in the subject. In the field of commerce and marketing, it is necessary to know the different fields of marketing and communication management, within the professional area of marketing and public relations. Thus, this course in Communication, Marketing and Advertising Management aims to provide the necessary knowledge for Marketing policies, the organization and control of media and management of marketing and advertising campaigns.

Instituciones educativas

Rs. 38,900

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Analyze the market situation of products and services, based on commercial, quantitative and qualitative data, and market reports and studies, drawing conclusions regarding the opportunities, threats, weaknesses and strengths of the organization in the market. - Analyze the factors involved in the product policy of marketing plans based on different product portfolios using different instruments such as positioning maps and BCG matrix, among others. - Calculate the prices of products and services, as well as the variables that make up and influence the pricing policy of a product or service using calculation tools. - Analyze the factors involved in distribution policy according to different types of products and services, clients and sectors. - Define marketing communication actions, in relation to the factors involved in the design of communication policies and campaigns, considering the usual instruments and the different types of objectives and audiences to be addressed. - Prepare the briefing of different types of products or brands for the execution and contracting of different types of communication actions defined in a marketing plan. - Relate the variables that intervene in marketing policies among themselves, obtaining relevant conclusions for the definition of marketing plans. - Apply control and monitoring systems of the variables and actions planned in different types of marketing plans. - Identify the phases of marketing planning and the objective of controlling and monitoring its development. - Argue the need to control and monitor the decisions and actions of the marketing plan for the continuous improvement and efficiency of the marketing plan. - Distinguish the control ratios commonly used to measure the effectiveness of decisions and impact of a marketing plan. - Interpret the current regulations and code of ethics regarding advertising and consumers' right to information, arguing the importance of compliance. - Select the optimal combination of a media plan based on the information and dashboard available and according to the established objectives. - Analyze data and variables from information sources from reliable or official media to prepare a media plan for television, radio, magazines, Internet or others. - Determine the critical elements involved in carrying out the issuance of shares included in an established media plan. -Apply emission control techniques of a conventional media plan using sensory control tools and calculating control and impact ratios. - Determine the structure and critical elements of the "press clipping" or news coverage report in different media. - Recognize and put into practice the processes that make a company successful through the different means of Advertising and Marketing. - Learn how to correctly carry out Marketing and Advertising campaigns.

Content

Career opportunities

He develops his professional activity on his own account and on behalf of others, in the marketing, communication and press and communication departments of any company or organization, and in communication companies, advertising agencies and events in the public and private sphere. In the development of professional activity, the principles of universal accessibility are applied in accordance with current legislation.

What it prepares you for

Through this ONLINE COURSE in Communication, Marketing and Advertising Management, the student will obtain all the necessary training on the methodology and strategies of advertising and on the various forms of marketing that can occur in the company, and with them their new paths of development through Web 2.0, which has become a fundamental tool to achieve the success of a product or service and as a new form of revolutionary communication.

This course in Communication, Marketing and Advertising Management is aimed at professionals in the world of commerce and marketing, specifically in marketing and communication management, within the professional area of marketing and public relations.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.