Postgraduate in Marketing for SMEs and Entrepreneurs

- Acquire knowledge about the management of marketing policies and their proper use for customer satisfaction and maximization of business profit. - Know the products and their classification, their life cycle and pricing when competing with other companies. - Acquire market knowledge, differentiation, segmentation, positioning and image to workers, so that they can use them in marketing management tasks and the different quantitative and qualitative possibilities of market research. - Know techniques such as sales promotion, point of sale, advertising and public relations to facilitate entry and maintenance in the market. - Detect business opportunities by applying creativity or idea generation techniques. - Distinguish the main legal forms of constitution of small businesses or microenterprises. - Apply organizational techniques in the determination of human, material and technological resources for the development of the activity based on the productive nature or provision of services of small business types. - Analyze the economic-financial budgets of small businesses or microenterprises. - Determine the economic-financial viability of different small businesses or microenterprises. - Develop the marketing plan for different types of small businesses or microenterprises. - Organize the information prepared in the development of the business plan.