Online Training
Specialization in Employee Advocacy
300 hours
Spanish
Involving employees as brand advocates provides a series of benefits to the organization. Organizations that care about their employees, like Google, work hard to attract (and retain) their talent. These organizations can truly invest in their employees and keep them engaged by offering top-notch services and benefits. But, another way to keep them engaged is to have them participate in a structured employee advocacy or brand ambassador program. With the Specialization in Employee Advocacy you will learn the importance of creating strategies to manage and disseminate the organization's brand through its own employees and/or collaborators, as well as the proper management of social networks.
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