Specialization in SEO, SEM and web positioning

Educational Institution
Mode On-line
Duration 300 hours
Languages Spanish
Rs. 52,200.00
Pago en cuotas sin intereses Acceso para siempre para consultar tu curso

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Curriculum

Summary

In a digital world it is essential that companies have the necessary knowledge to achieve a relevant positioning regarding competition. Only those companies that are visible to the audience can be maintained in the market. This specialization in SEO, SEM and web positioning provides you with the necessary skills to help companies excel in the digital world and improve their online visibility. Professionals with knowledge in SEO and SEM are highly demanded by companies and can open a wide range of professional possibilities in the world of digital marketing. Access a successful formation that can change your future.

Goals

- Improve the position of a website in the search engine results. - Learn the functioning of a sem strategy. - Differentiate the actions of SEO and SEM. - Build an organic positioning strategy. - Know the operation of the Google algorithm. - Design a Linkbuilding and Linkbaiting strategy.

Professional opportunities

Professional outputs of this specialization in SEO, SEM and web positioning are very varied since you can work in SEO consulting, sem advice, digital content creation, PPC campaigns, digital entrepreneurship, as head of Digital Marketing, content marketing specialist, data analyst, SEO content specialist ...

To prepare you

This specialization in SEO, SEM and web positioning prepares you to improve the online presence of a business. You will learn the basic web positioning techniques and you will be the person responsible for the design and execution of SEO and SEM strategies. You will understand how search algorithms work and learn to optimize key elements on a website. In addition, you can pay and attract a greater audience.

Who is it addressed to?

This specialization in SEO, SEM and web positioning is aimed at digital marketing professionals who want to learn to improve visibility in search engines and increase the web traffic of a portal. It is also very useful for entrepreneurs or online business owners who want to acquire the basic knowledge to position their websites.

Methodology

Our methodology combines technology, pedagogy and empathy for learning tailored to you.

You set the pace, decide the path and artificial intelligence accompanies you so that you learn better, with meaning and purpose.

Truly personalized learning

Your style, interests and level define the route. You are the starting point.

Constructivism in action

Explore, experiment and apply. Learning means understanding, not memorizing.

AI that accompanies you, not directs you

PHIA, our artificial intelligence assistant guides you without limiting your autonomy.

Evaluation without pressure

Continuous and adaptive feedback. Because learning is a process, not a number.

Certification

Logo certificado-1

Diploma of Accreditation of the Specialization Course in SEO, SEM and web positioning with curricular value issued by Universidad Da Vinci European Business School

Logo certificado-1

Scholarships

EducaHub Scholarships

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

At EducaHub we believe that education should be available to everyone. For this reason, we offer a Scholarship Plan that facilitates your access to practical, current and quality training, eliminating economic barriers.

-25%

Alumni Scholarship: for former EducaHub students.

-20%

Unemployment Scholarship: if you prove that you are unemployed.

-20%

Large Family Scholarship: for families with 3 or more children.

-20%

Disability Scholarship: for people with disabilities ≥33%.

-15%

Emprende Scholarship: for self-employed workers who can prove their activity.

-15%

Recommended Scholarship: if you come recommended by a former student.

-15%

Group Scholarship: for joint registrations of 3 or more people.

An entire educational universe, on a single platform.

An intuitive environment with AI that guides you to train autonomously and with purpose.

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Learn at your pace

Courses, master's degrees and official qualifications. 100% online, flexible and at your pace.

Access from anywhere

Available 24/7 on mobile, tablet or PC. You decide when and how to train.

Phia, your AI mentor

It challenges you, motivates you and personalizes your path. Learn with a guide that evolves with you.

LX One Plus: Training without limits

Unlock soft skills, languages ​​and more. Move towards comprehensive and continuous training.