Big Data Marketing Introduction University Microcredential + 1 Credit

Online Training

Big Data Marketing Introduction University Microcredential + 1 Credit

Name: Big Data Marketing Introduction University Microcredential + 1 Credit
Brand: UNIMIAMI - INTERNATIONAL UNIVERSITY OF MIAMI
SKU: 419559-2501
Availability: OutOfStock

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45 hours

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1 CR

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Spanish

In a landscape where data is the new oil, Big Data Marketing Introduction offers you the opportunity to immerse yourself in the fascinating universe of Big Data and its application in marketing. With the growing demand for professionals trained in the analysis and management of large volumes of information, this training will allow you to acquire essential skills to stand out in a booming sector. You will learn to transform data into strategic decisions, optimize digital advertising and personalize the customer experience, allowing you to make informed decisions. This online course will give you the flexibility to learn at your own pace, providing you with tools that will position you as a valuable resource in any organization.

Instituciones educativas

$35

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand what Big Data is and its importance in today's businesses. - Identify the value of data storage and extraction for decision making. - Recognize the role of Open Data and public information in marketing. - Use Big Data to improve personalized digital marketing strategies. - Analyze how Big Data optimizes digital advertising.

Content

Career opportunities

Big Data Marketing Introduction offers various job opportunities to students, such as data analysts specialized in marketing, data-based strategy consultants, and experts in personalizing customer experiences. It also allows you to optimize digital advertising campaigns, manage open data projects and advise on strategic decisions.

What it prepares you for

Big Data Marketing Introduction prepares you to understand and apply the principles of Big Data in the field of marketing. You will learn to analyze large volumes of data, allowing you to make more informed and strategic operational decisions. You will become familiar with the integration of this technology, the personalization of the customer experience and the optimization of digital advertising using big data.

Big Data Marketing Introduction is aimed at professionals and graduates in the marketing sector who seek to improve their skills in the use of Big Data for strategic decision making. Ideal for those who want to optimize digital advertising and personalize the customer experience, taking advantage of the potential of public information and open data.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.