CEU - Diploma in Social Networks and Digital Environments

Online Training

CEU - Diploma in Social Networks and Digital Environments

Name: CEU - Diploma in Social Networks and Digital Environments
Brand: UNIMIAMI - INTERNATIONAL UNIVERSITY OF MIAMI
SKU: 356508-2501
Availability: OutOfStock

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150 hours

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Spanish

Thanks to this Diploma course in Social Networks and Digital Environments you will learn to master the use of the most important social networks and get the most out of all their functionalities. You will discover that social networks are not just any channel, but a massive one, full of opportunities. It will help you make your brand or business known and reach thousands of people. You will be able to identify your target audience and analyze their behavior. You will select the most appropriate social networks to achieve the objectives of your social media plan. You will create and professionally manage a digital community. You will build a community of active, loyal and committed followers with your brand or business. You will design a digital marketing strategy based on the creation of valuable content for your audience, increasing the reach and visibility of your publications. You will learn to organize and plan your publications thanks to the creation of an editorial calendar and you will learn how to automate and schedule your publications on different social networks thanks to digital tools such as Hootsuite, Buffer, etc. You will learn about the important role that the community manager and the social media manager play in the management of social networks and the differences that exist between these two roles.

Instituciones educativas

$475

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know how to manage the most important social networks. - Interpret the information and statistics available on social networks. - Monitor and analyze the results of publications. - Develop creative promotion and marketing campaigns on social networks. - Create and grow an active community on social networks. - Design a content marketing strategy. - Schedule and automate posts with tools like Hootsuite. - Create ads on social networks. - Plan the frequency of publications and the type of content to publish based on predefined objectives. - Successfully manage a reputation crisis. - Monitor results and exhaustively track the publications that work best on social networks.

Content

Career opportunities

- Community Manager: you will be able to execute the publication action plan and the social media strategy. - Social Media Manager: you will develop the most appropriate Digital Marketing strategy to achieve the proposed objectives. - Content Creator and Copywriting: you will create the quality content strategy for digital channels. - Graphic Designers: you can create attractive visual content quickly and easily with free design tools and applications - Freelance professionals.

What it prepares you for

The Diploma course in Social Networks and Digital Environments will help improve the image of your brand, increase the visibility of your products and/or services on the Internet and create a closer and more lasting bond with your target audience. You will implement and execute a social media strategy based on the generation of useful and valuable content for your audience. You will be able to communicate in a more agile, direct and personalized way with your target and meet their needs almost immediately. You will analyze and monitor the “likes”, “shares” or “shares” of the publications, as well as other interactions and comments that users make on the different social profiles of your business.

- Professionals, entrepreneurs and businessmen who want to improve the image of their brand or business and need to have a greater social media presence and greater visibility on the Internet. - Marketing Managers, Community Managers, Social Media Managers, Advertisers, Media Planners or any other professional profile related to digital marketing and who is interested in differentiating themselves from the competition, positioning their brand online with valuable content and creating a community of followers and loyal customers.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.