Course in External PR, External Communication in the Global Environment

Online Training

Course in External PR, External Communication in the Global Environment

Name: Course in External PR, External Communication in the Global Environment
Brand: CEUPE
SKU: 390799-2401
Availability: OutOfStock

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200 hours

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Spanish

In a globalized environment where information flows at breakneck speed, effective management of external public relations has become an essential skill for any organization. The External PR course, External Communication in the Global Environment prepares you to face this challenge, providing you with the necessary tools to stand out in a booming sector with high labor demand. You will learn to manage external communication with the media, guaranteeing coherence and effectiveness in each message. In addition, you will acquire knowledge about planning PR campaigns, the operation of media groups and the strategic use of social networks. This course, designed to offer you flexibility and accessibility, will allow you to develop critical skills to become an indispensable professional in the field of external communication. Don't miss the opportunity to boost your career and be part of this exciting journey!

Instituciones educativas

$313

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Identify the importance of external communication in the global environment and its impact on the image. - Analyze how companies face the media to improve their visibility and public reputation. - Develop strategies to ensure coherence in the organization's communication messages. - Evaluate the influence of internal communication on the success of external PR campaigns. - Plan effective PR campaigns aligned with organizational and environmental objectives. - Explore the role of media groups and news agencies in the dissemination of information. - Integrate social networks into PR strategies to strengthen the organization's online presence.

Content

Career opportunities

- Responsible for external communication in companies. - Specialist in media relations. - Consultant in public relations agencies. - Coordinator of global communication campaigns. - Manager of social networks and digital platforms. - Advisor to media groups and news agencies. - Strategist in planning public relations campaigns.

What it prepares you for

This course prepares you to effectively manage a company's external communication in a globalized environment. You will learn to interact with the media, ensuring consistency in messages and planning public relations campaigns. You will be able to identify the most relevant media groups and use social networks strategically to improve the corporate image. Upon completion, you will be able to coordinate internal and external communication, maximizing the positive impact on public perception.

This course is designed for professionals and graduates in Communication, Public Relations and related areas who seek to update and expand their knowledge of external communication in a global environment. Ideal for those who want to improve their skills in media interaction, communicative coherence, campaign planning and the use of social networks in PR.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.