Higher Course in Community Management and Digital Marketing

Online Training

Higher Course in Community Management and Digital Marketing

Name: Higher Course in Community Management and Digital Marketing
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 30598-2401
Availability: OutOfStock

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300 hours

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Spanish

In the current context, managing the different digital communication channels is essential for any marketing and communication professional. Anyone who works in communication must know how to create content adapted to the purchasing processes and know the main ways to get the organization's messages to its audience. With this Higher Course in Community Management and Digital Marketing you will learn to market and communicate through social media channels, developing the objectives, strategies and tactics necessary for 360 planning. You will also learn to define and execute content marketing actions for e-mailing, corporate website, online store and blog, among others. With a 100% digital methodology and without schedules.

Instituciones educativas

$552

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Know the role of digital marketing and social media communication. - Differentiate the concepts and key aspects of digital marketing and its different communication channels. - Manage the main tools and resources for communication on social networks and other digital media. - Plan and execute actions for social networks and other digital communication channels. - Acquire the necessary skills to create and adapt content to different digital communication channels. - Learn to evaluate and present results of digital marketing actions.

Content

Career opportunities

Among the main professional opportunities of the Higher Course in Community Management and Digital Marketing is that of Community Manager, content manager, copywriter, Social Media Strategist, Social Media Manager or digital journalist. This is an interesting training for any profile related to marketing or digital communication.

What it prepares you for

This Higher Course in Community Management and Digital Marketing enables you to develop strategic planning and management of communication and marketing channels specific to the digital field, with specialization in the management of social media channels, corporate websites and blogs in order to improve and position a brand. You will learn to manage the main social networks, e-mailing, content marketing and mobile marketing.

This Higher Course in Community Management and Digital Marketing is aimed at marketing and digital communication professionals seeking an advanced and widely recognized specialization. Also for companies that want to professionally and strategically manage their digital marketing area and for teams that want to improve their skills and abilities in the digital field.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.