Higher Course in Content Marketing. Copywriting Expert

Online Training

Higher Course in Content Marketing. Copywriting Expert

Name: Higher Course in Content Marketing. Copywriting Expert
Brand: INESEM - INSTITUTO EUROPEO DE ESTUDIOS EMPRESARIALES
SKU: 225916-2501
Availability: OutOfStock

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400 hours

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Spanish

Content marketing has become essential for the success of a digital marketing strategy. This is due to the amount of information a user is exposed to. If we add value to our content, we will be able to attract potential clients who will have a higher percentage of probability of being prescribers of our brand. This will lead to obtaining conversions and objectives and thus to the sale. To reach this situation, the application of copywriting techniques is necessary. In addition, this technique will facilitate web positioning and brand creation, both business and personal.

Instituciones educativas

$552

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Understand the concept of branding and brand management - Work on all the phases of inbound marketing: attraction, conversion, closure and delight - Know how content marketing, viral marketing, blogs and social media work. - Apply relationship marketing and CRM strategies. - Use the main copywriting techniques. - Apply the advantages of copywriting to e-commerce. - Enhance your personal branding thanks to copywriting.

Content

Career opportunities

The content marketing course. INESEM copywriting expert will train you to work as a Copywriter and Content Marketing Expert. This is striking for digital marketing professionals. Without forgetting, it will give you the keys to enhance your Person Branding to achieve a better positioning aimed at obtaining a desired job position.

What it prepares you for

The content marketing course. Copywriting Expert allows you to develop the necessary keys to become a copywriting expert. Once you have completed the course, you will be able to develop inbound marketing strategies and content strategies. Working as a copywriter means creating valuable content aimed at attracting potential customers, influencing their purchasing decisions.

The content marketing course is aimed at those digital marketing professionals who want to connect with potential clients, excite and persuade them. Aimed at workers in the marketing sector, more specifically, web positioning and social media, and for those students who want to position their personal brand, aimed at getting a job.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.