Maestría in Political Communication and Marketing. RVOE SEP: 20221793 (02/12/2022) + 75 Credits Maestría in Political Communication and Marketing. RVOE SEP: 20221793 (02/12/2022) + 75 Credits

Online Training

Maestría in Political Communication and Marketing. RVOE SEP: 20221793 (02/12/2022) + 75 Credits

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16 months

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75CR

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Spanish

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Maestría in Political Communication and Marketing. RVOE SEP: 20221793 (02/12/2022) + 75 Credits

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Develop skills in quantitative and qualitative methods of social research - Analyze the impact of the media on public opinion and electoral systems - Understand the role of the political consultant in the electoral context - Apply internal and external communication strategies in organizations - Develop and manage effective political marketing campaigns - Integrate ethical and creative leadership in the professional field - Use social networks for political communication and electoral campaigns

Content

Career opportunities

- Political consultant - Communication strategist in electoral campaigns - Responsible for institutional communication - Public opinion analyst - Crisis manager in political environments - Political and social marketing coordinator - Social media specialist for political communication - Adviser in lobbying and political negotiation - Expert in protocol and organization of political events

What it prepares you for

This Maestría It prepares you to master advanced social research techniques, both quantitative and qualitative, and apply them in analysis of the environment and public opinion in electoral contexts. You will develop the ability to evaluate the influence of the media in the formation of public opinion and design creative and effective political communication strategies. You will also implement comprehensive leadership in talent management and analyze democratic political systems, integrating theoretical foundations into research projects.

Addressed to

The Maestría in Political Communication and Marketing is aimed at professionals and graduates in the field of communication, political science, sociology and related areas who wish to delve deeper into the analysis of the sociopolitical environment. It is aimed at those seeking to develop skills in social research and design effective political communication strategies. Ideal for those who manage electoral campaigns or advise on institutional communication.

Methodology

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.

Certificación

Double Degree: - Degree Maestría in Political Communication and Marketing from the CESUMA University with Recognition of Official Validity of Studies (RVOE), granted by the Ministry of Public Education (SEP) of the State of Puebla with RVOE agreement number 20221793 - Title of Maestría in Political Communication and Marketing certified by CEUPE
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Diploma certificado Diploma certificado

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