Master in Tourism Marketing + University Degree

Online Training

Master in Tourism Marketing + University Degree

Name: Master in Tourism Marketing + University Degree
Brand: EUROINNOVA INTERNATIONAL ONLINE EDUCATION
SKU: 172128-2003
Availability: OutOfStock

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1500 hours

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5 ECTS

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Spanish

This Master in Tourism Marketing offers you specialized training in the subject. It is clear that today marketing is part of our lives and that it is linked to all the products that exist around us, but perhaps a product that has seen how marketing has helped it to increase its demand over time is the tourism sector. Selling vacation spots, hotel offers, and special trips has been changing to become new formats where you can take advantage of these offers from home computers to mobile phones or tablets, has been one of the latest objectives of the tourism sector. It is true that these new advances and with it social networks, have seen how the tourism sector has found an ally, a very powerful ally. Thanks to the new communication channels, all this together with the new forms of online marketing, they have a very broad way to reach and conquer the tourist who wants to travel in the fastest, most comfortable and cheapest way, so the different options from the tourism sector must stand out from the rest. This Master in Tourism Marketing offers basic and specialized training in tourism marketing.

Instituciones educativas

$2,153

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Details to take into account

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Multilingual support

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Digital certificate included

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Assistant Phia

Objectives

- Implement and evaluate different marketing strategies for local tourist products, services and destinations in accordance with the characteristics of the surrounding tourist resources and services. - Analyze the applications of services marketing and its importance for the creation and promotion of tourist products in the local environment. - Analyze tourist distribution and the entities and media that make it up, estimating its evolution and incidence of new technologies. - Develop promotional actions applicable in travel agencies and describe and apply sales promotion and negotiation techniques, estimating their importance for achieving business objectives. - Acquire knowledge in relation to marketing in a theoretical-practical way. - Analyze the purchasing behaviors of both consumers and organizations. - Bring the world of the traditional market and its characteristics closer. - Design a good search engine program. - Differentiate buyer prototypes. - Create content especially aimed at buyers.

Content

Career opportunities

It carries out its activity, fundamentally, in public or public-private entities whose purpose is rural tourism planning and development and tourism marketing. He performs his duties as: Retail travel agency salesperson. Retail travel agency promoter. Reservations department employee. Head of counter at issuing travel agency. Head of the issuing travel agency business department. Office head of issuing travel agency. Head of promotion of issuing travel agency. Head of the reservations department. Quality coordinator at issuing travel agency.

What it prepares you for

The next Master in Tourism Marketing prepares you to specialize in tourism marketing, delving into the promotion and marketing of local tourism products and services, advice, sales and marketing of tourism products and services, marketing management and plans, digital marketing, social networks, web 2.0, English for tourism and quality in hospitality and tourism.

This Master in Tourism Marketing is aimed at all those people who are dedicated to the world of marketing, more specifically in tourism promotion and marketing and who intend to obtain specialized knowledge in tourism marketing, the development of tourism, the promotion and commercialization of local tourist products and services and the advice, sale and marketing of tourist products and services.

Our training is 100% online, which allows students to self-regulate their study and adapt it to their own needs. We are committed to personalized and autonomous teaching, with an approach based on critical thinking and constructivism.

We have a highly specialized teaching team that will accompany you throughout the entire teaching-learning process. This will allow you to personalize your training even more, since we adapt to your pace and needs.

You will have access to our learning platform, MyLXP, from any device and at any time of the day, allowing you to decide how and when to study. All of this is possible thanks to our Educa LXP (Learning Experience Platform) methodology, an environment designed to boost your educational progress, encourage innovation and offer a personalized learning experience adapted to each need.