This MBA with a specialty in Tourism prepares students to assume leadership and management roles in the tourism sector. This program combines advanced knowledge in business administration with specific skills in tourism management, providing comprehensive training that ranges from strategic planning to the implementation and optimization of tourism services. Some of the skills and knowledge that the student can acquire are: 1. Business Management - Leadership Skills: You will develop skills to lead teams, make strategic decisions and manage resources efficiently. - Business Administration: You will learn about the various functional areas of a company, including finance, human resources, operations and marketing. 2. Tourism Business Management - Hotel and Resort Management: Skills to manage operations in hotels, resorts and other accommodation facilities, including personnel management, customer services and daily operations. - Travel Agency Management: Knowledge of the administration and operation of travel agencies, including the sale of tourist packages and customer service. 3. Tourism Marketing - Digital Marketing in Tourism: Strategies to promote tourist destinations and services through digital channels, including social networks, websites and content marketing. - Branding and Promotion of Destinations: Techniques to develop and promote the brand of tourist destinations, creating attractive campaigns to attract visitors. 4. Planning and Development of Destinations - Sustainable Development of Tourism: Strategies for the sustainable development of tourist destinations, balancing economic growth with environmental conservation and social well-being. - Destination Planning: Skills to plan and manage the development of tourist destinations, including infrastructure, services and attractions. 5. Event and Congress Management - Event Organization: Knowledge about the planning, organization and management of tourist events, including conferences, exhibitions and festivals. - Business Tourism: Strategies to attract and manage business tourism, including the organization of conferences and corporate meetings. 6. Customer Experience Management - Customer Service: Skills to improve customer experience in the tourism sector, from personalized attention to problem resolution. - Reputation Management: Techniques to manage the reputation of online tourism companies, including responding to reviews and managing social networks. 7. Finance and Analysis in Tourism - Financial Management: Knowledge of the financial management of tourism companies, including budgets, cost analysis and profitability. - Data Analysis: Use of data analysis tools to evaluate the performance of tourism operations and make informed decisions. 8. Innovation and Technology in Tourism - Digital Transformation: Implementation of digital technologies to improve efficiency and customer experience in the tourism sector. - Technological Trends: Stay updated on the latest technological trends in tourism, such as the use of mobile applications, augmented reality and big data. 9. Human Resources Management - Talent Development: Strategies for the selection, training and retention of personnel in the tourism sector. - Team Management: Skills to lead and motivate work teams in tourism companies. 10. Professional Development - Network of Contacts: Opportunities to establish a network of professional contacts at a global level, including fellow students, teachers and professionals in the sector. - Practical Experience: Participation in practical projects and internships in tourism companies, acquiring real experience in the field of tourism.
