Analytics and Measurement Course in the Online Environment

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Analytics and Measurement Course in the Online Environment

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$427.00
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Duration

200 hours

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Credits

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Language

Spanish

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Course Title in Analytics and Measurement in the Online Environment with 200 hours issued by Structuralia

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Analytics and Measurement Course in the Online Environment

Información adicional del Online COURSE

Analytics and Measurement Course in the Online Environment

6 months de tutorización

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Course information

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Description

The Analytics and Measurement in the Online Environment course offers you a unique opportunity to enter a field that is booming and where the demand for qualified professionals continues to grow. The ability to measure and analyze data in the online environment is crucial to the success of any digital strategy. In this course, you will discover the importance of online measurement and you will become familiar with the main KPIs necessary to evaluate email marketing, content, social networks and Inbound Marketing campaigns. You will learn how to calculate ROI and create custom URLs to optimize your strategies. Additionally, you will master essential tools such as Google Analytics, Sistrix, Hubspot and Mailchimp. Finally, you will gain professional reporting skills with Data Studio, allowing you to present data clearly and effectively. This online course equips you with the skills necessary to excel in the competitive world of digital marketing.

Job opportunities

- Digital metrics analyst - KPI specialist for online campaigns - ROI consultant in digital marketing - Custom URL developer - Expert in Google Analytics and Sistrix - Social media measurement strategist - Reporting specialist with Data Studio - Inbound Marketing campaign coordinator - Campaign manager in Google Ads and Mailchimp.

What does it prepare you for?

This course prepares you to master analytics and measurement in digital marketing. You will learn to identify and use essential KPIs to evaluate the success of emailing campaigns, content strategies and social networks. You will be able to calculate ROI and create custom URLs to improve traceability. Additionally, you will gain skills in tools such as Google Analytics, Sistrix and Hubspot, and develop the ability to generate effective reports with Data Studio.

Who is it addressed to?

The Analytics and Measurement in the Online Environment course is aimed at digital marketing professionals and graduates interested in deepening their knowledge in analytics and measurement. Ideal for those who want to understand the importance of KPIs, ROI and reporting with Data Studio, as well as the use of tools such as Google Analytics and Hubspot.

Objectives

It is understanding the importance of measurements in the field of digital marketing.

Analytics and Measurement Course in the Online Environment

$427.00