Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits

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Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits

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$308.00
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Duration

200 hours

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Credits

8 ECTS

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Language

Spanish

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Qualification of Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization with 200 hours and 8 ECTS issued by UTAMED-Atlantic Mediterranean Technological University

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aidee espindola betancourt

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

Graduate in Business Administration from the Autonomous Technological Institute of Mexico, with a degree approved in Spain as a Graduate in Business Sciences. He has postgraduate training in Pedagogy, Management Development, Customer Experience, Emotional Intelligence, International Trade and agile methodologies. Since 2011, he has developed his teaching career in business schools and international universities, combining content design, direction of Master's Thesis and tutoring of MBA programs with experience in foreign trade, market research and international promotion of SMEs.

Teaching experience:

E-Learning Teacher — CEUPE Business School (2011—To date): Design and delivery of content in International Marketing, International Negotiation, Management Skills, Operations Management and Project Management Tutoring of MBA and MCI programs Director of TFM — CEUPE-URJC and CEUPE-UAH Design of face-to-face workshops at the CEUPE International Week. Professor — Universidad Panamericana, Mexico City: Multinational Business; Negotiation Strategies; Competitive Intelligence; Family Businesses and Entrepreneurship. Facilitator — Tecnológico de Monterrey and Thunderbird University (MIMBLA): Regional Business Environment for Latin America; International Finance and Trade. Professor — ITESM Virtual University: International Trade Strategies; International Negotiation; E-Business; E-Commerce.

Professional experience:

Collaborator — Gipuzkoa Chamber of Commerce, PIPE-2000 Program, ICEX: Foreign Promotion Program for SMEs; Organization of sectoral conferences; Coordination of European and Latin American business groups; Market research and sector analysis.

Professional skills:

Marketing and international negotiation; Foreign trade and international promotion of SMEs; Project management and agile methodologies; Customer Experience and innovation; competitive intelligence; Business Intelligence and data analysis; Direction and supervision of TFM in MBA programs.

Merits:

AEEN Best Tutor Award (2018).

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits

Información adicional del UNIVERSITY COURSE

Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits

6 months de tutorización

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Course information

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Course information

Description

Thanks to this Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization you will be able to learn first-hand the ins and outs of automated advertising in a world as dynamic as that of current digital marketing. When completed, you will have the knowledge to manage strategies related to programmatic advertising and AI, in addition to mastering more platforms and technologies than you knew before doing it. Without forgetting that, thanks to the analysis of innovative campaigns, and also common challenges in implementation, you will know which strategies are effective and which ones to avoid. Through this training, you will learn how to optimize advertising investment and, ultimately, improve the results of digital campaigns.

Job opportunities

The Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization will help you perform in all specialized positions related to the ecosystem of advanced digital advertising and, above all, intelligent automation. Develop your professional career and lead the vanguard of this increasingly relevant technology sector.

What does it prepare you for?

With this Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization you will learn the latest trends in optimization through AI and innovation in creative formats, delving into aspects of predictive analysis and measurement of results. When you finish this training, you will know how to carry out a comprehensive programmatic advertising strategy and anticipate changes and trends in the digital market.

Who is it addressed to?

The Course in Artificial Intelligence in Programmatic Advertising and Campaign Optimization is aimed at digital marketing and advertising professionals who want to master programmatic advertising tools by improving their campaign results with AI strategies, as well as data analysts interested in specializing in advanced advertising optimization.

Objectives

- Thoroughly understand everything that surrounds programmatic advertising and artificial intelligence. - Identify the components of the AdTech ecosystem and the operation of DSP and SSP platforms. - Apply segmentation and targeting techniques with AI to reach precise and relevant audiences. - Master real-time campaign optimization and content generation with AI. - Analyze key metrics and prepare performance reports using AI tools. - Explore emerging channels and new programmatic formats to innovate advertising strategies.

Artificial Intelligence Course in Programmatic Advertising and Campaign Optimization + 8 ECTS Credits

$308.00