Brand Management Course. Brand Creation and Management

Online COURSE 100% On-line

Brand Management Course. Brand Creation and Management

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$424.00
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Duration

200 hours

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Credits

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Language

Spanish

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No limit

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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Qualification issued by the European Institute of Tax Advisory (INEAF), endorsed by the European Institute of Business Studies (INESEM) “Unofficial teaching and not leading to obtaining an official degree or certificate of professionalism.”

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boosting learning

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millions of students around the world

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Adaptive quizzes that measure your progress

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

specialized courses in EducaHub

Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

The globalized market in which we currently find ourselves, in which the Internet plays an indispensable role, it is necessary for brands to adapt to changes in order to remain in the market and detect threats and weaknesses to turn them into opportunities and strengths and thus improve the brand image perceived by consumers. This is why it is necessary to know what Brand Management is and what benefits it can provide.

Job opportunities

Managers of companies marketing products through the Internet, marketing managers, brand managers and any other job related to brand positioning and its management.

What does it prepare you for?

This practical course prepares you to manage the brand, that is, analyze and plan work regarding how a brand is perceived in the market. If a brand is managed correctly, it has a direct benefit on the company's results, as it achieves an improvement in relations with the media, improves competitiveness, avoids a bad reputation and seeks new promotional opportunities. Therefore, this course prepares you to establish a solid Brand Management strategy that monitors the status of your brand on a regular basis.

Who is it addressed to?

Aimed at managers or those who have a degree or equivalent title in Marketing, Business Administration and Management, Business, or any qualification if you want to reinforce your knowledge in brand management. It is also aimed at students and workers in the marketing sector.

Objectives

- Establish a concept of what the brand image is and the need to manage it. - Develop the brand creation management process based on correct strategic planning. - Influence brand communication and its importance to the company's results. - Develop concepts such as Branded Content, Product Placement and Brand meaning management and others related to brand management. - Establish the keys to create your own brand.

Brand Management Course. Brand Creation and Management

$424.00

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