CEU - Diploma in Communication and Corporate Reputation

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CEU - Diploma in Communication and Corporate Reputation

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$468.00
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Duration

150 hours

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Credits

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Language

Spanish

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CEU Degree - Diploma in Communication and Corporate Reputation with 150 hours issued and endorsed by UNIMIAMI in collaboration with Euroinnova International Online Education

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

CEU - Diploma in Communication and Corporate Reputation

Información adicional del DIPLOMA

CEU - Diploma in Communication and Corporate Reputation

6 months de tutorización

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Course information

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Course information

Description

Public relations is a strategic communication process in which relationships are built that benefit organizations and their audiences. The area of ​​communication is very broad and public relations is one of the main fields. The Diploma in Communication and Corporate Reputation combines strategy and knowledge of communication. The professional must have a holistic view of the organization and can make the best decisions for the organization. Thanks to this diploma you will be able to face the growth that sponsorship, event organization and protocol are experiencing due to the expansion of technology and the need for public and private organizations to have a more streamlined and defined image.

Job opportunities

The different outputs of the Diploma in Communication and Corporate Reputation can be communication advisor, press advisor, event manager, customer relations, institutional communication, brand journalist, or communications manager, among others. These are just a few options. Of course, like any other profession, PR will not perform all of these functions.

What does it prepare you for?

Through the Diploma in Communication and Corporate Reputation, the organization will be analyzed to establish strategic plans that transmit the best message and image of the company. Consequently, with this diploma you will learn to understand the importance of public relations and their respective consolidation strategies, know the techniques of persuasion to the public, or use research, writing and marketing tools.

Who is it addressed to?

The Diploma in Communication and Corporate Reputation is aimed at businessmen, publicists, industrial engineers, entrepreneurs, journalists and managers, or anyone who wants to learn to use persuasion and the motivation of emotions to influence an audience. In general, to anyone who wants to be in charge of building and managing the company's image.

Objectives

- Generate corporate identity. - Enhance creativity. - Learn to have close, long-term relationships. - Create socially responsible strategies. - Control and prevention of possible internal and external communication crises.

CEU - Diploma in Communication and Corporate Reputation

$468.00