CEU - Diploma in Cultural Advertising and Manifestation

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CEU - Diploma in Cultural Advertising and Manifestation

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Duration

150 hours

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Credits

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Language

Spanish

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CEU Degree - Diploma in Cultural Advertising and Manifestation with 150 hours issued and endorsed by UNIMIAMI in collaboration with Euroinnova International Online Education

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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CEU - Diploma in Cultural Advertising and Manifestation

Información adicional del DIPLOMA

CEU - Diploma in Cultural Advertising and Manifestation

6 months de tutorización

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Course information

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Course information

Description
Thanks to this Diploma in Advertising and Cultural Manifestation you will be able to explore key concepts such as advertising communication processes, the techniques used, and how advertising elements influence the perception of the product and corporate image. Through a semiotic perspective, advertising culture and its influence on contemporary reality will be addressed. Likewise, the effects of advertising on culture and its social function in the postmodern context will be analyzed. In addition, the social advertising message will be studied, including hegemonic representation and social inclusion, providing a comprehensive vision of advertising as a cultural manifestation and how it can be adapted to transmit more inclusive and conscious messages in today's society.

Job opportunities

The professional opportunities of this Diploma in Advertising and Cultural Manifestation would be related to the corporate communication departments, analyzing the relationship between advertising and the company's image. In addition, you will be able to contribute to advertising projects with a social and cultural focus, promoting inclusion and equality in advertising discourse.

What does it prepare you for?

With this Diploma in Cultural Advertising and Manifestation, students will be prepared to analyze and design effective advertising strategies, considering culture and society as a context where they can develop more inclusive and conscious advertising campaigns. Likewise, they will be trained to understand the role of advertising in the construction of cultural meanings and its influence on public perception.

Who is it addressed to?

This Diploma in Advertising and Cultural Manifestations is aimed at students interested in the field of advertising and cultural manifestations. It is also ideal for professionals in advertising, marketing, communication, sociology and related areas who wish to understand the role of advertising in culture and its impact on society.

Objectives

- Analyze advertising communication techniques and their application in effective campaigns. - Identify the key elements in advertising, including product, consumer and strategy. - Know the different advertising communication channels and their relevance in the digital age. - Explore advertising culture from a semiotic perspective and its relationship with culture. - Analyze the effects of advertising on culture and its social function in the postmodern context. - Analyze and evaluate the impact of advertising on the construction of cultural identities.

CEU - Diploma in Cultural Advertising and Manifestation

$468.00