CEU - Diploma in Display and Campaign Optimization

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CEU - Diploma in Display and Campaign Optimization

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Duration

150 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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CEU Degree - Diploma in Display and Campaign Optimization with 150 hours issued and endorsed by UNIMIAMI in collaboration with Euroinnova International Online Education

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

CEU - Diploma in Display and Campaign Optimization

Información adicional del DIPLOMA

CEU - Diploma in Display and Campaign Optimization

6 months de tutorización

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Course information

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Course information

Description

Since Display Network ads can be displayed on countless websites, it is important to know the objectives to organize the advertising campaign and obtain better results. Thanks to this Diploma in Display and Campaign Optimization you will be able to take the leap to develop skills in relation to the digital world and marketing, especially in relation to the optimization of campaigns with ads in banner, video and text formats that allow advertisers to promote while users browse, watch videos or use email. With this course you will be able to obtain better results in online advertising thanks to the knowledge of the established techniques for campaign optimizations.

Job opportunities

Among the professional opportunities that you will be able to access with this Diploma in Display and Campaign Optimization are being able to be an SEM consultant, Community Manager, dynamizer of digital communities, as well as an expert in campaign optimizations with ads in banner, video and text format, being able to improve visibility and positioning.

What does it prepare you for?

After studying this Diploma in Display and Campaign Optimization, you will be prepared to create and prepare the SEM strategies that best adapt to the objectives pursued, being able to plan and execute the campaigns with the best possible optimization, improving the visibility and positioning of the business. All this to get the most out of it and avoid common mistakes in advertising.

Who is it addressed to?

This Diploma in Display and Campaign Optimization is aimed at people who have studies in Marketing or who want to get started in the digital business, as well as those who are interested in improving the positioning and visibility of their business thanks to the optimization of campaigns, as well as professionals who wish to specialize in SEM.

Objectives

- Know the aspects that are present in SEO and SEM. - Analyze the content management system. - Understand the importance of Google Analytics. - Know how search advertising works. - Assimilate the advantages of mobile advertising. - Be clear about the objectives for campaign optimization.

CEU - Diploma in Display and Campaign Optimization

$468.00