CEU - Diploma in Marketing and International Trade

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CEU - Diploma in Marketing and International Trade

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$468.00
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Duration

150 hours

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Credits

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Language

Spanish

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CEU Degree - Diploma in Marketing and International Trade with 150 hours issued and endorsed by UNIMIAMI in collaboration with Euroinnova International Online Education

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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CEU - Diploma in Marketing and International Trade

Información adicional del DIPLOMA

CEU - Diploma in Marketing and International Trade

6 months de tutorización

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Course information

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Course information

Description
In the current context, more and more companies are investing resources in an international marketing strategy as markets are increasingly globalized. Thanks to the Diploma in Marketing and International Trade you will acquire a practical vision of everything related to traditional marketing, digital marketing and international trade. You will learn the main concepts, strategies and techniques to carry out a good marketing plan. You will learn the different policies and methodologies of operational and strategic marketing, as well as the tools of digital marketing. You will be able to analyze the competition, identify and segment your target audience, as well as learn the main methodologies for carrying out market research studies.

Job opportunities

Thanks to the Diploma in Marketing and International Trade, you will have the opportunity to occupy positions such as Marketing Manager and manage decision-making regarding marketing mix policies. You will also be able to apply for the position of Commercial Director, since you will learn to detect commercial opportunities both nationally and internationally.

What does it prepare you for?

The Diploma in Marketing and International Trade course will help you learn in depth the elements of the marketing mix and the basic principles of international trade. You will learn to manage all strategic decisions around product policy, price, distribution and communication. You will analyze the behavior of your target audience and develop communication strategies to increase the visibility of your brand.

Who is it addressed to?

This diploma in Marketing and International Commerce is aimed at students and professionals seeking to specialize in international marketing and commerce to learn about the latest developments related to strategic and product marketing, direct and relational marketing, and international contracting.

Objectives

- Know the structure and steps to develop a marketing plan. - See in depth how international trade works. - Analyze consumer behavior and the factors that influence it. - Carry out market studies and make demand forecasts. - Identify and design differentiating competitive advantages. - Understand the most innovative communication and advertising strategies to create brand awareness. - Study the differentiation and positioning strategies of a product or service.

CEU - Diploma in Marketing and International Trade

$468.00