CEU - Diploma in Strategic Marketing and Digital Advertising

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CEU - Diploma in Strategic Marketing and Digital Advertising

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$468.00
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Duration

150 hours

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Credits

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Language

Spanish

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No limit

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At the end of the course, you will obtain the accredited qualification

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CEU Degree - Diploma in Strategic Marketing and Digital Advertising with 150 hours issued and endorsed by UNIMIAMI in collaboration with Euroinnova International Online Education

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boosting learning

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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CEU - Diploma in Strategic Marketing and Digital Advertising

Información adicional del DIPLOMA

CEU - Diploma in Strategic Marketing and Digital Advertising

6 months de tutorización

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Course information

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Course information

Description
Thanks to digitalization, in recent years new forms of advertising have been generated capable of influencing people's purchasing decisions in a more noticeable way. Thanks to the integration of large databases and intelligent information management, we are able to segment advertising campaigns more efficiently and reach a global audience thanks to the Internet. In the Diploma in Strategic Marketing and Digital Advertising you will discover how the advertising ecosystem works, understanding the main agents and media that participate in it. You will be able to develop some of the most innovative digital advertising campaigns in order

Job opportunities

The professional opportunities of this Diploma in Strategic Marketing and Digital Advertising are marketing director, marketing technician, publicist, community manager, digital trafficker, media buyer, SEM specialist, PPC specialist, social media manager, advertising creative, communication manager, marketing consultant, entrepreneur, lead manager, etc.

What does it prepare you for?

With this Diploma in Strategic Marketing and Digital Advertising you will discover new trends within the world of advertising, especially digital. You will master the advertising and communication environment, understanding who your target audience is and setting objectives. You will learn to design advertising campaigns in different media such as internet search engines, social networks or mobile devices.

Who is it addressed to?

This Diploma in Strategic Marketing and Digital Advertising can be aimed at any recent graduate and professional in the field of digital marketing, or even business, who wishes to become a professional in the design and execution of advertising campaigns. It is also ideal for any entrepreneur who wants to apply new ways to generate leads and clients.

Objectives

- Understand the basic principles of advertising and communication, as well as their techniques. - Master the advertising ecosystem and know the main advertising media. - Design advertising campaigns in search engines and display. - Understand and execute the main forms of mobile advertising. - Design advertising campaigns on social networks. - Understand the operation and implications of programmatic advertising.

CEU - Diploma in Strategic Marketing and Digital Advertising

$468.00