CEU - Diploma in Web Analytics for Business

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CEU - Diploma in Web Analytics for Business

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$460.00
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Duration

150 hours

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Credits

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Language

Spanish

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No limit

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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CEU Degree - Diploma in Web Analytics for Business with 150 hours issued and endorsed by UNIMIAMI in collaboration with Euroinnova International Online Education

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boosting learning

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millions of students around the world

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Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

+500

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Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

This Diploma in Web Analytics for Business is essential for digital companies in the current environment due to the importance of web analysis for companies' online marketing strategies. Thanks to this course, you will be able to take advantage of the potential of the latest professional web analytics tools, such as Google Analytics 4 and Google Tag Manager. In addition to delving into the advanced use of these tools, you will explore attribution models, create effective dashboards in Looker Studio and analyze the SEO SEM performance of web projects and social networks. Not only will you know how to use these tools, but you will be able to integrate programs like PowerBI for data visualization.

Job opportunities

jobs related to data analysis, decision making and digital marketing, such as web data analyst, digital marketing specialist, e-commerce manager and SEO and SEM technician. Also as a consultant in web analytics and business intelligence.

What does it prepare you for?

The Diploma in Web Analytics for Business makes you an expert in analysis and optimization of digital marketing strategies. You will learn how to use tools such as Google Analytics 4, Google Tag Manager, Looker Studio and others to collect data, interpret metrics, track campaigns and generate custom reports. You will be able to take a leap at a professional level and explore new business opportunities

Who is it addressed to?

The Diploma in Web Analytics for Business is especially dedicated to digital marketing professionals, business managers and employees from different departments who need to make crucial decisions based on data. It is also suitable for salespeople and entrepreneurs who want to take the digital leap to their business.

Objectives

- Distinguish the main concepts of web analytics and their usefulness for business strategy. - Take advantage of Google Analytics 4, defining KPIs and planning a measurement plan. - Understand the behavior of your customers on your website with Google Tag Manager. - Integrate information and draw conclusions for better decision making with Looker Studio.

CEU - Diploma in Web Analytics for Business

$460.00

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