Content Marketing Course. Corporate Blogging

Online COURSE 100% Online

Content Marketing Course. Corporate Blogging

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$418.00
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Duration

100 horas

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Credits

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Language

Español

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No limit

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Agenda

Generating PDF url

Credit your success

At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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"Titulación Expedida y Avalada por el Instituto Europeo de Estudios Empresariales. """"Enseñanza No Oficial y No Conducente a la Obtención de un Título con Carácter Oficial o Certificado de Profesionalidad."

+20 years

boosting learning

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millions of students around the world

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IA First University

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Adaptive quizzes that measure your progress

Learn at your pace, from any device

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Scholarships and funding

Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

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Cloister

Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

This online course in Content Marketing (Corporate Blogging) meets one of the greatest demands that companies have today on the Internet, which is none other than being able to attract those online users who may be interested in their products and services. This course provides the tools and skills necessary for the marketing specialist to be able to effectively apply an inbound marketing strategy through the generation of adapted and optimized content on a corporate blog. Generate content that not only generates searches on the internet but also converts (sells). INESEM has current and applied content, as well as the best teaching team specialized in the subject and available to students.

Job opportunities

Recíclate como profesional en marketing digital o especialízate como consultor o responsable de marketing Inbound y de contenidos, especialista SEO, community manager o blogger. Crea un blog corporativo altamente optimizado para generar visibilidad en internet y orientado a mejorar la experiencia del cliente y como no, la ventas y rentabilidad para la empresa.

What does it prepare you for?

Este curso online en Marketing de Contenidos (Blogging Corporativo) te prepara para planificar y aplicar de forma totalmente independiente y exitosa una estrategia de contenidos enfocada en la ejecución de un blog corporativo. Gracias a este curso tendrás la oportunidad de posicionar mejor tu negocio o el de tu empresa en internet, mejorar la experiencia de usuario e incrementar significativamente la ratio de conversión.

Who is it addressed to?

Este curso online en Marketing de Contenidos (Blogging Corporativo) va dirigido a aquellos especialistas de marketing, recién graduados universitarios, empresarios y autónomos que deseen especializarse en Inbound marketing de cara a generar contenidos capaces de generar visitas y ventas que impulsen el negocio en internet.

Objectives

- Planificar y desarrollar una estrategia de marketing de contenidos efectiva y exitosa - Optimizar el blog corporativo para conseguir el máximo de tráfico y conversiones posible - Conocer los diferentes tipos de contenidos que podemos trabajar - Aplicar diferentes herramientas en nuestra estrategia de contenidos - Monitorizar el cumplimiento de nuestros objetivos a través de KPIs

Content Marketing Course. Corporate Blogging

$418.00

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