Course in Big Data applied to Marketing + 8 ECTS Credits

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Course in Big Data applied to Marketing + 8 ECTS Credits

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$308.00
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Duration

200 hours

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Credits

8 ECTS

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Language

Spanish

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Course qualification in Big Data applied to Marketing with 200 hours and 8 ECTS issued by UTAMED-Atlantic Mediterranean Technological University.

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Course in Big Data applied to Marketing + 8 ECTS Credits

Información adicional del UNIVERSITY COURSE

Course in Big Data applied to Marketing + 8 ECTS Credits

6 months de tutorización

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Course information

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Course information

Description
The digital world and technology is advancing rapidly. The Internet generates a large amount of information which is important for business decision-making. The need to take advantage of this information has been manifested thanks to Big Data, a technology capable of managing the enormous amounts of data that companies collect from their clients. With the Course in Big Data applied to Marketing you will learn to manage and analyze all the information that is useful, in addition to implementing digital marketing strategies. Without a doubt, you will be able to take advantage of the benefits that come from using the tools Business Intelligence and start the development of a Big Data project in your business.

Job opportunities

Thanks to the Course in Big Data applied to Marketing you will be qualified to develop your professional career as a big data marketing analyst, technological advisor specialized in big data and marketing, consulting, business analyst, etc. You will be able to work in any online company, analyzing and managing the data that supports the marketing strategy.

What does it prepare you for?

This course in Big Data applied to Marketing prepares you to carry out big data projects with topics oriented to digital marketing. You will learn what digital marketing consists of, in addition to web analytics, learning to analyze quantitative and qualitative information. You will be able to establish products Business Intelligence such as Balanced Scorecards, Decision Support Systems and Executive Information Systems.

Who is it addressed to?

This Course in Big Data applied to Marketing is aimed at students and marketing or IT professionals who wish to acquire knowledge about big data applied to marketing and all those interested in guiding their profession within a growing sector such as the field of big data.

Objectives

- Develop and implement a Big Data project within the marketing area. - Get to understand all the steps to follow within a Big Data project. - Deepen the scope and economic valuation of a Big data project. - Analyze and manage the data obtained. - Use CRM tools and Business Intelligence.

Course in Big Data applied to Marketing + 8 ECTS Credits

$308.00