Course in Direction and Management of Marketing Plans

Online COURSE 100% On-line

Course in Direction and Management of Marketing Plans

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$307.00
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Duration

200 hours

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Credits

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Language

Spanish

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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DEGREE issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized for academic excellence in online education by QS World University Rankings

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Scholarships of up to 25%

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

This course in Direction and Management of Marketing Plans offers you specialized training in the subject. Marketing or marketing is understood as the set of activities designed to profitably achieve consumer satisfaction through a product or service. If we take into account the importance that the consumer habits of the population currently acquire, we will understand the great relevance that the development of marketing has had, and has. This course aims to provide higher training that teaches how to direct and manage the different marketing plans, development strategies and advertising systems in the professional field of commerce.

Job opportunities

Professionals from the world of commerce, Distributors, Dependents, Suppliers, Communication Department, Marketing and sales professionals, Company managers.

What does it prepare you for?

This course in Direction and Management of Marketing Plans provides you with the theoretical and practical knowledge necessary to develop professionally in the world of marketing and sales. You will learn about the world of marketing, the characteristics of markets, advertising strategies, electronic commerce and the influence of marketing on it, as well as the instruments that can be counted on in the commercial field.

Who is it addressed to?

The course in Direction and Management of Marketing Plans is aimed at professionals in the marketing and sales area who seek to expand their skills and knowledge. It is also aimed at people with responsibilities in small and medium-sized companies seeking to enhance their sales, distribution, advertising, etc. strategies. Furthermore, this course can be taken by people with no previous experience who want to direct their professional field towards the world of marketing.

Objectives

- Acquire knowledge in relation to marketing in a theoretical-practical way. - Analyze the purchasing behaviors of both consumers and organizations. - Bring the world of the traditional market and its characteristics closer. - Insert students into the world of electronic commerce and the development of marketing in this area. - Know the instruments of commercial action. - Introduce students to the world of advertising and its impact on sales. - Design a marketing plan.

Course in Direction and Management of Marketing Plans

$307.00

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