Course in Electronic Commerce: Online Business Model, Purchase and Payment Process, Web Promotion, Customer Loyalty and Legal Environment

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Course in Electronic Commerce: Online Business Model, Purchase and Payment Process, Web Promotion, Customer Loyalty and Legal Environment

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$427.00
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Duration

200 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Course in Electronic Commerce: Online Business Model, Purchase and Payment Process, Web Promotion, Customer Loyalty and Legal Environment

Información adicional del Online COURSE

Course in Electronic Commerce: Online Business Model, Purchase and Payment Process, Web Promotion, Customer Loyalty and Legal Environment

6 months de tutorización

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Course information

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Course information

Description

Symbolized by the Internet, the Information Society and new technologies, they represent a revolution in the economic and legal field. The internationalization of operations and the overcoming of the physical borders of the state mean that Electronic Commerce is configured as one of the most powerful tools that the company has, with the importance of electronic commerce and its impact on the markets becoming greater every day. Therefore, this Course in Electronic Commerce: Online Business Model, Purchase and Payment Process, Web Promotion, Customer Loyalty and Legal Environment, is ideal for acquiring knowledge that will allow you to place yourself in a privileged position in the market.

Job opportunities

Business sector, Advertising Agencies, Marketing and Communication Technicians, Electronic Commerce Specialists, Site Manager, Sales Management, Commercial Distribution, Electronic Commerce Specialists, Site Managers.

What does it prepare you for?

This course will provide the student with all the technical and theoretical knowledge in the field of electronic commerce, providing a solid foundation of all the concepts, factors and aspects to consider when working with any online business model. The student will learn to transfer the variables that influence online marketing to their business strategy, so that they will be able to optimize their resources to adopt at all times the action that best suits the needs of both the company and the Internet users that are the target audience.

Who is it addressed to?

Business sector, Advertising Agencies, Marketing and Communication Technicians, Electronic Commerce Specialists, Site Manager, etc. Perfect complement for people with training in Business, LADE, Marketing, Design (both graphic and web) and IT.

Objectives

- Know how to define and develop the entire sales process successfully through the internet. - Plan, create and develop an online business. - Improve and optimize your online business, applying the appropriate techniques.

Course in Electronic Commerce: Online Business Model, Purchase and Payment Process, Web Promotion, Customer Loyalty and Legal Environment

$427.00