Course in GEO (Generative Engine Optimization)

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Course in GEO (Generative Engine Optimization)

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$427.00
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Duration

200 hours

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Credits

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Language

Spanish

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No limit

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Agenda

Generating PDF url

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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"Qualification Issued and Endorsed by the European Institute of Business Studies. """"Unofficial Teaching and Not Leading to the Obtaining of an Official Degree or Certificate of Professionalism."

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Summaries, podcasts and flashcards generated for you

Adaptive quizzes that measure your progress

Learn at your pace, from any device

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Make your training more accessible: finance at 0% interest and obtain personalized scholarships.

Scholarships of up to 25%

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Course in GEO (Generative Engine Optimization)

Información adicional del Online COURSE

Course in GEO (Generative Engine Optimization)

6 months de tutorización

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Description
The GEO (Generative Engine Optimization) Course is your passport to the future of digital positioning. The search paradigm is evolving rapidly with the emergence of generative artificial intelligence and the transition from SEO to GEO is imminent. This course equips you with the skills necessary to master this new era, where tools like ChatGPT and Perplexity redefine user behavior and web traffic. You will learn to create 'GEO-friendly' content, optimize entities and structured data, and manage your digital footprint with authority. Job demand in this sector is booming and companies are looking for experts capable of strategically integrating SEO and GEO. With online classes, you will have the flexibility to learn from anywhere, adapting to the trends that will mark the future of digital marketing. You will become a pioneer in optimization for AI engines, ready to lead in a competitive and ever-changing market.

Job opportunities

- Generative engine optimization consultant - GEO content strategist for e-commerce - Advanced search intent analyst - SEO-GEO integration specialist - Online reputation and E-E-A-T manager - Multimodal experience designer - Digital footprint and authority auditor - GEO project coordinator in media

What does it prepare you for?

The GEO Course enables you to master the new search paradigm, transforming SEO into GEO with a focus on AEO. You will learn to manage generative AI engines, selecting and weighing sources of information. You will develop skills in advanced search intent analysis, creating 'GEO-friendly' content that optimizes for both humans and machines. In addition, you will be able to manage your digital footprint and online authority, applying multimodal strategies to improve visibility and reputation in the digital environment.

Who is it addressed to?

The GEO (Generative Engine Optimization) Course is designed for digital marketing, SEO, content creators and communicators who seek to update and expand their knowledge in optimization for generative AI engines. It is ideal for those interested in understanding the impact of AI on user behavior, the creation of 'GEO-friendly' content and the management of digital footprint and online authority.

Objectives

- Understand the impact of generative AI on web traffic and user behavior. - Identify and optimize entities to improve the efficiency of generative AI engines. - Apply E-E-A-T principles to strengthen authority and trust in digital environments. - Design 'GEO-friendly' content adapted to multimodal and contextual searches. - Implement multimodal content strategies to improve search visibility. - Analyze search intent to create effective conversational content. - Monitor and evaluate the quality and accuracy of citations in the context of GEO.

Course in GEO (Generative Engine Optimization)

$427.00