Course in Inbound Marketing in Social Networks

Online COURSE 100% On-line

Course in Inbound Marketing in Social Networks

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$424.00
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Duration

200 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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"Qualification Issued and Endorsed by the European Institute of Business Studies. """"Unofficial Teaching and Not Leading to the Obtaining of an Official Degree or Certificate of Professionalism."

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description
Thanks to this Course in Inbound Marketing in Social Networks you will be able to learn how to implement the Inbound approach and strategies in your social media actions. At the end of the course, students will be able to create a plan of social media actions focused on supporting the buyer persona throughout the sales funnel. In addition, you will learn to create content and write texts for social networks appropriate to each moment of the purchasing process to promote conversion, as well as to apply the most appropriate public relations concepts and tools for this purpose. Finally, you will learn to evaluate the results of these actions to make the necessary adjustments to apply this customer-focused marketing policy in your communication.

Job opportunities

This Course in Inbound Marketing in Social Networks is ideal for professional profiles such as Community Manager, Social Media Strategist, as well as for Communication Technicians and Managers, Marketing or Communication Directors, who are committed to the most accepted marketing orientation today, especially among the business models typical of the digital economy.

What does it prepare you for?

With this Course in Inbound Marketing in Social Networks you will learn to implement the philosophy of Inbound Marketing in your social media actions, knowing the non-intrusive marketing methodologies and techniques most used to guide and accompany the audience in their purchasing process, creating the most appropriate content for social networks at each phase of the way.

Who is it addressed to?

This Course in Inbound Marketing in Social Networks is aimed at Community Managers and other professionals in the marketing and digital communication sector. As well as business owners and entrepreneurs who want to know more about how to implement the Inbound Marketing approach in their communication channels.

Objectives

- Know what Inbound Marketing is and the role of social networks in it - Know the main tools and actions of Inbound marketing in social networks - Know the different phases of Inbound Marketing and how to apply them in the planning of social media content - Learn to establish social media objectives from the perspective of Inbound Marketing - Learn to write social media content and copies from to convert - Learn to analyze and evaluate the social media actions carried out

Course in Inbound Marketing in Social Networks

$424.00

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