Course in Mobile Marketing and Advertising

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Course in Mobile Marketing and Advertising

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$427.00
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Duration

200 hours

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Credits

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Course in Mobile Marketing and Advertising

Información adicional del Online COURSE

Course in Mobile Marketing and Advertising

6 months de tutorización

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Course information

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Course information

Description

The Mobile Marketing and Advertising Course positions you at the forefront of an industry in constant evolution. With the rise of Mobile Marketing and immersive advertising, companies are looking for experts who can integrate effective strategies into their marketing plans. Throughout this Course, you will acquire skills to understand and apply trends such as augmented reality, short video and conversational marketing. You will learn to design mobile advertising campaigns, optimize the user experience and apply geolocation techniques to improve segmentation. Additionally, you will master analysis and measurement in mobile contexts, understanding the importance of tools such as Google Analytics 4 and Firebase.

Job opportunities

The main professional opportunities of the Course in Mobile Marketing and Advertising are specialists in immersive advertising and mobile programmatic campaigns, mobile marketing consulting integrated into on and off strategies, expert in analytics and optimization of mobile experiences, responsible for geolocation and proximity marketing, m-commerce management and frictionless payment strategies, strategist in mobile social networks and customer service, consulting in ASO and promotion of mobile applications and design of user experiences focused on mobile devices.

What does it prepare you for?

The Mobile Marketing and Advertising Course prepares you to lead mobile marketing strategies, optimizing the user experience with advanced personalization and analytics techniques. You will learn to create effective mobile advertising campaigns, integrate mobile marketing into online and offline strategies, and master the use of geolocation and programmatic advertising tools. In addition, you will train in the design of interactive content and in the optimization of applications to improve their visibility and performance in a constantly evolving digital environment.

Who is it addressed to?

The Course in Mobile Marketing and Advertising is aimed at professionals and graduates in the marketing sector who seek to update their knowledge in emerging areas such as immersive advertising, the integration of on and off strategies, and M-commerce. Ideal for those who want to delve deeper into trends such as conversational marketing, geolocation and mobile analytics.

Objectives

- Know the trends and evolution of Mobile Marketing and its impact on today's consumer. - Identify and analyze demographic variables to optimize Mobile Marketing strategies. - Design effective advertising campaigns on mobile devices with programmatic purchasing techniques. - Integrate Mobile Marketing strategies into online and offline marketing plans. - Apply mobile analytics techniques to improve the user experience and measure the success of campaigns. - Implement geolocation strategies to enhance Proximity Marketing and the use of Beacons. - Develop M-commerce strategies, optimizing mobile payments and transaction security.

Course in Mobile Marketing and Advertising

$427.00