Course in Omnichannel Marketing (University Degree + 8 ECTS Credits)

UNIVERSITY COURSE 100% On-line

Course in Omnichannel Marketing (University Degree + 8 ECTS Credits)

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$307.00
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Duration

200 hours

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Credits

8 ECTS

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Language

Spanish

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At the end of the course, you will obtain the accredited qualification

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University Degree Course in Omnichannel Marketing with 8 ECTS credits Issued by the Antonio de Nebrija University as Continuing Training (NFC) (Baremable in job boards and public administration competitions).

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

The Omnichannel Marketing Course is relevant in the current market due to the growing importance of the synchronization of online and offline strategies and the new conception of the customer experience for the competitiveness of companies. With this course you will see how to combine executing the e-commerce strategy from an omnichannel model, monitoring the relationship with the customer and facilitating customer loyalty. By choosing this course, students will obtain applicable knowledge to carry out sales through web pages, automating and managing factors such as supply and shipping, and obtaining recommendations to boost e-commerce results.

Job opportunities

Job opportunities for graduates of the Omnichannel Marketing Course include positions such as e-commerce manager, digital marketing directors, social media manager, user experience technician, marketing coordinators and automatic marketing specialist, as well as consultants and advisors in e-commerce strategies for digital companies.

What does it prepare you for?

With this Course in Omnichannel Marketing you will have the possibility of learning new trends within the world of e-commerce, delving into the specific strategy of omnichannel and customer loyalty. You will have a theoretical and practical mastery of how to execute the sales strategy of your online business, always putting the customer at the center. All this accompanied by activities and examples of real cases

Who is it addressed to?

This Omnichannel Marketing Course is ideal for marketing professionals, e-commerce experts, entrepreneurs, user experience technicians and recent graduates, as well as business strategy enthusiasts who wish to update their multichannel knowledge, in order to boost their businesses and obtain greater professional status.

Objectives

- Know the key concepts of electronic commerce. - Understand and know how to apply everything related to the omnichannel strategy. - Know the structure that must be followed to monitor and retain customers. - Internalize the key actions for the successful launch of a marketing campaign for your e-commerce.

Course in Omnichannel Marketing (University Degree + 8 ECTS Credits)

$307.00

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