Course in Social Media, Social Networks and Web 4.0 in the Company

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Course in Social Media, Social Networks and Web 4.0 in the Company

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$427.00
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Duration

200 hours

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Credits

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Language

Spanish

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Course in Social Media, Social Networks and Web 4.0 in the Company

Información adicional del Online COURSE

Course in Social Media, Social Networks and Web 4.0 in the Company

6 months de tutorización

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Course information

We create things that work better and last longer. Our products solve real problems with clean design and honest materials.

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Course information

Description

Marketing is today a key discipline in business management. Within it, the Internet and social networks have demonstrated their enormous potential both for communication in general and for their direct application in the company. This course prepares you for the task of managing the social networks in which a company has a presence, as well as establishing social media strategies in accordance with its general objectives. You will be competent to set all marketing strategies through social networks. The main objective will be to attract and retain audiences, but we must not forget that they provide us with a new means to improve the purchasing experience of our users.

Job opportunities

Commercial Department of Large Companies and SMEs, Trade Offices, Associations, Advertisers, Marketing Experts, Mobile Application Developers, Programmers, Online Advertising Agencies, Online Marketing and Communication Technicians, Social Media Manager, Communication Manager, in general, in any company that carries out an online strategy, and particularly, has a presence on social networks.

What does it prepare you for?

This course will allow students to manage and develop marketing plans focused on social networks, specific social network plans and management of company web analytics. Enabling interoperability, user-centered design, adaptation and dissemination.

Who is it addressed to?

Aimed at both university graduates and professionals in the sector, who are interested in receiving specific training in this competitive field: Advertisers, Marketing and social media experts, and in general, anyone who is passionate about the world of social networks.

Objectives

- Analyze the different social networks and integrate our social media strategy into the company's corporate strategy. - Know the benefits of social networks from the point of view of the company and from the point of view of the consumer. - Study all those factors that affect social media marketing and the different strategies that we can carry out on social networks: visibility, online reputation, digital identity, etc. - Determine the competencies and responsibilities of a social media manager.

Course in Social Media, Social Networks and Web 4.0 in the Company

$427.00