Course in Social Networks 2.0 and Social Media Strategy

Online COURSE 100% On-line

Course in Social Networks 2.0 and Social Media Strategy

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$307.00
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Duration

200 hours

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Credits

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Language

Spanish

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Agenda

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At the end of the course, you will obtain the accredited qualification

This is not just about learning, but also about accrediting your knowledge with the most important institutions in the sector:

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DEGREE issued by EUROINNOVA INTERNATIONAL ONLINE EDUCATION, member of the AEEN (Spanish Association of Business Schools) and recognized for academic excellence in online education by QS World University Rankings

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Learn from the best in your sector

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candela lópez millán

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

Graduated in Marketing and Market Research from the University of Granada, Master in Digital Marketing from the International University of La Rioja. His profile combines practical experience in online marketing, SEO positioning and social media management with teaching activity in the area of ​​marketing. Since 2024, she has been working as a marketing technician and SEO consultant, participating in content creation, web optimization and lead capture campaigns. It integrates creativity, analysis and digital strategy, directing its actions towards brand development and improving performance in digital environments. Teaching experience: Teacher in the area of ​​Marketing: Tutoring of students; Writing articles on marketing and digital communication; Teaching training masterclasses. Professional experience: SEO Consultant, Content Specialist and Social Media: On page and off page SEO Optimization; Improvement and creation of optimized content; Development of copywriting and writing tasks; Social media management, mainly LinkedIn and TikTok; Creation and execution of campaigns to capture qualified leads; Development of brand content and communication actions. Marketing Technician: Design and creation of corporate website using HubSpot; Writing content in several languages ​​for corporate blog; Contact and follow-up of potential clients; Support in management and organization of trade fairs. Publications: Articles on marketing and digital communication on corporate platforms. Professional skills: SEO positioning on page and off page; Web analytics and content optimization; Strategic management of social networks; Creation of lead capture campaigns; Web development with HubSpot; Teaching in digital marketing. Languages: English B2.

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Description

This course in Social Networks 2.0 and Social Media Strategy offers you specialized training in the subject. Social networks have led to a new concept of marketing and public relations that more professionals use every day, and whose results are surprising. This course in Social Networks 2.0 and Social Media Strategy will provide the student with the necessary knowledge to be able to apply the most recent existing methods in relation to web promotion using various Web 2.0 and Social Media tools.

Job opportunities

Webmasters, Web Designers, Web Programmers, Marketing Managers and Web Portal Managers who want to update themselves on the latest Social Marketing techniques.

What does it prepare you for?

This course in Social Networks 2.0 and Social Media Strategy will provide the student with the necessary knowledge to be able to apply the most recent existing methods in relation to web promotion using various Web 2.0 and Social Media tools. Once the course is completed, the student will have acquired sufficient knowledge to design and execute a social marketing strategy using various tools as well as a perfect command of the management and usability of the most popular Social Networks.

Who is it addressed to?

The course in Social Networks 2.0 and Social Media Strategy is aimed at people who want to expand their knowledge about WEB 2.0 and the applications and uses that it provides us. People who want to learn how to manage Social Networks both at the user level and for the optimization of their companies.

Objectives

- Understand the evolution from Web 1.0 to Web 2.0. - Learn to use the different applications that emerged from Web 2.0. - Describe the bases of the architecture of participation in Web 2.0. - Define the Concept of usability of Web 2.0 content. - Know the main social networks. - Learn how to register on the main social networks. - Know the main advantages and disadvantages of using Social Networks. - Focus on the growth and improvement of a company's positioning through social networks.

Course in Social Networks 2.0 and Social Media Strategy

$307.00

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